#1Orange1Tree Challenge: Eva Longoria, Naomi Campbell Take Part In New Initiative; What's It About?

Remember when in summer 2014 the “Ice Bucket Challenge” broke the Internet? With $100.9 million in donations, according to a report from the ALS Association, this challenge was meant to raise awareness about Amyotrophic Lateral Sclerosis (ALS, also known as Lou Gehrig’s Disease).

Two years and multiple social media challenges later -some of them with a good cause while others horrific and dangerous like the “Kylie Jenner Lip Challenge”-we are finishing the year 2016 with perhaps the last viral trend.

#1orange1tree is a reforestation project and the new favorite movement for celebrities. To be part of this environmental initiative you just have to share a photo of yourself with an orange using the hashtag and La Maison Cointreau will plant a tree in Senegalon your behalf; a country in Africa’s west coast with a rich French colonial heritage and many natural attractions.

Here are so far the celebs that have posted their zesty images on Instagram.