Gisele Bündchen
Gisele Bündchen is the new face of Carolina Herrera's new fragrance 212 VIP ROSÉ. EFE

The Carolina Herrera brand, a unit of Spain's Puig fashion and fragrance group, has chosen Brazilian supermodel Gisele Bündchen as the new face of 212 VIP ROSÉ, saying that no one else more perfectly represents the spirit of their new and exciting perfume. Bündchen's natural, enchanting and unassuming personality makes her the ideal hostess of a party you would give anything to get invited to, the company said, adding that the supermodel was the perfect embodiment of a fresh, feminine and sensual scent. The designer brand apparently decided to honor New York City by naming many of her fragrances with its iconic area code 212.

The new fragrance from Carolina Herrera has "champagne rosé" standing out among the high notes, which come as a prelude to the fresh and easygoing fragrance. The heart of the essence draws on a blend of peach blossoms at the base and Queenwood, resulting in an essential and highly addictive combination of woody accents that add to its sensual appeal.

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