Copa America Novia
Daniela Chávez promised Chileans that she'd take her clothes off if Chile won its first-ever Copa América. Three days after the soccer victory, Daniela delivered. Daniela Chavez / Twitter

NicknamedCopa America’s Girlfriend,” Daniella Chávez drove Latin America into a social media overload this week by releasing a series of nude photos commemorating Chile’s first-ever Copa America victory. That’s right, those stars and bars (pictured below) might celebrate July 4th, but it’s a Chilean flag “holiday” draped on Chávez, not an American one. Though with the American Women’s team winning the FIFA World Cup, who can the USA get to strip down? (Maybe some hot boys and hot girls, given the diversity of the team).

Even Brazilians went nuts and her images lured (mostly male) “readers” from the sports page to her fan page. Latinos across the continent liked her and starred her, searched her and shared her -- just about every verb they muster on the internet (though they probably were thinking of other ones). It was the fruit of a genius marketing campaign and a little luck. Ahead of Copa de America final, Playboy model Daniella Chávez gave Chilean soccer players and extra reason to win. Take home the cup, she said, and I’ll take off my clothes. Chile beat Argentina 4-1 in penalties following a tie game.

Three days later, Chávez fulfilled her promise, releasing highlights of a risque photoshoot on Instagram and even racier pics on Twitter. As much a publicity stunt as it was patriotic outburst, Chávez didn’t hesitate to plug her recent spread in Playboy Mexico, where she promised more nudes. Chavéz, a native of Chile, has told reporters that she slept with Christino Ronaldo and other stars.

Before the final:

After the final:

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