Eva Longoria, America Ferrera Reveal Shocking Realities About Discrimination In Hollywood

America Ferrera, Eva Longoria
America Ferrera and Eva Longoria present at the 73rd Golden Globe Awards in Beverly Hills, California, January 10, 2016. REUTERS/Paul Drinkwater/NBC Universal

Hispanic actresses America Ferrera and Eva Longoria recently open up to the New York Times about their experience with discrimination while auditioning for movie roles in Hollywood and their personal stories of not feeling seen, heard or accepted for their original roots and culture during their professional careers.

america ferrera America Ferrera looks on as she is introduced before talking to students at Rancho High School as she partners with Voto Latino to discuss the importance of young voters, including Latinos, participating in the civic process on February 11, 2016 in North Las Vegas, Nevada. Nevada's caucus for the Democratic presidential candidate is on February 20 and the Republicans caucus on February 23. (Photo by Ethan Miller/Getty Images)

"I was 18 and putting myself on tape for a movie I really wanted. I got that phone call: They cast a Latino male in another role in the film; they’re not looking to cast [a Latina]. So I defiantly bleached my hair blond, painted my face white and made the audition tape. I never heard back, " Ferrera, shared in the latest installment about diversity in Hollywood."I just remember feeling so powerless. What do you do when someone says, “Your color skin is not what we’re looking for”? Let me tell you: Blond does not suit me. I try not to prove my point on audition tapes anymore."

Eva Longoria Actress Eva Longoria poses on the red carpet as she arrives for the screening of the animated film "Inside Out" at the 68th Cannes Film Festival in Cannes, southern France, May 18, 2015. REUTERS/Regis Duvignau

"I didn’t speak Spanish [growing up]. I’m ninth generation. I mean, I’m as American as apple pie. I’m very proud of my heritage. But I remember moving to L.A. and auditioning and not being Latin enough for certain roles. Some white male casting director was dictating what it meant to be Latin. He decided I needed an accent." Longoria continued, "He decided I should [have] darker-colored skin. The gatekeepers are not usually people of color, so they don’t understand you should be looking for way more colors of the rainbow within that one ethnicity."

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Juliana Barrera

Juliana Barrera started her mass communications career in the entertainment business at Estefan Enterprises, where she successfully participated in a variety of projects related to production, marketing and public relations for the company. She worked for three years as a writer and editor at La Vox Media group, the platform for an independent voice for Hispanic America. Additionally, she completed an internship at VIACOM  engaging audiences through pro-social initiatives. 

Juliana is a graduate student from Florida International University, her major is mass communications  and she has a minor in psychology. Her work has been published by HuffPost LatinoVoices, Latin Times, VOXXI, politic 365, La Opinión and others.