Alexandra Dieck
Lexicon of Style scarf collection by Alexandra Dieck available on lexiconofstyle.co/shop LEXicon of Style/ Facebook

Alexandra Dieck is a Texas-born, Mexican scarf designer and style blogger, who works full-time for her brand Lexicon of Style. One the great things about her line is she’s very hands-on. She digitally comes up with designs that will later be printed in silk scarves.

But don’t think she is just another blogger trying to be a “Fashion Designer.” Actually, Alexandra studied Apparel and Textile Design at the University of Texas and her love for these pieces of cloth didn’t come right away.

As matter of fact, her interest started when she, at fifteen years old, went on a trip to Europe. She explains in her website that at the time her style icon was Margherita Missoni- heiress to Missoni fashion house, which was founded by her grandparents Ottavio Missoni and Rosita Missoni Jelmini-

“There was a Missoni perfume ad where she was wearing a silk scarf on her head “Hulk Hogan” style. I had always had a love for scarves, but at that moment I knew I needed a Missoni one in my life. I will never forget walking into the Missoni store at fifteen years old and leaving with my very own shopping bag – my very first major purchase.” She describes.

Impressed with her designs we rapidly invited Alexandra to our offices in New York City. She came with amazing ideas and wowed us with different mind-blowing ways to tie a scarf.

Get to know Lexicon of Style a little bit more with this exclusive interview for Latin Times.

Latin Times: How does your passion for fashion and design start?

Alexandra Dieck: Silk scarves are the first pieces I chose to create because they are reflective of a special moment early on in my life. When I was fifteen years old, I went on a trip to Europe with one of my best friends. For months I had been saving up my allowance to be able to buy a Missoni silk scarf that I had caught my eye. At the time my style icon was Margarita Missoni, and there was a Missoni perfume ad where she was wearing a silk scarf on her head “Hulk Hogan” style. I had always had a love for scarves, but at that moment I knew I needed a Missoni one in my life. I will never forget walking into the Missoni store at fifteen years old and leaving with my very own shopping bag – my very first major purchase.

I immediately styled it on my head and wore it around Paris the rest of the day. Although I had a love for styling scarves before this purchase, this was when my obsession truly started. I kept saving up for more scarves, which eventually led to my next Louis Vuitton Twilly. I was officially hooked. Next thing I knew I had a collection of every possible patterned scarf ranging from fun big cheap scarves I bought from vendors on the streets, to high-end pieces like my first Alexander Mcqueen scarf. Then, in college, when I was given my first assignment in my Computer Aided Design class to design a scarf, Lexicon Of Style was (unofficially) born.

LT: What is your favorite part about being a fashion designer?

AD: I started Lexicon of Style Scarves as my outlet for combining three of my passions; designing, styling, and blogging. Not only does my blog allow me to document the best ways to wear and style my scarves, but I also use it to showcase how easy it is to be creative with your fashion! Fashion and style is supposed to be fun. I like to think of my style as colorful yet edgy. There are no rules when it comes to fashion. Just stay true to yourself– that is what I try to communicate through my blog.

LT: What have been your inspirations for the designs you created for the scarfs?

AD: I designed my first scarf (the Skull Kandy scarf), which was comprised of all of my favorite pieces of jewelry I used to wear. I thought, ‘What else could be better than all of my favorite jewelry printed on to my favorite kind of accessory?’ Though that was when the first Lexicon of Style scarf was born, it wasn’t until May of 2014 that I actually came out with a collection to sell on my website. My design process begins by bringing together different pieces of jewelry to form a unique pattern using Photoshop. Then, once I’ve created the whole design, I print it on to numerous types of silks to produce various textures of scarves. I then style them in different ways to incorporate them into my everyday wardrobe — which I then document on my blog and Instagram to showcase my personal style.

LT: How do you stay organized when you are provided with multiple design assets, files, and ideas?

AD: I am not going to lie! It is difficult to stay organized! Lately I have kept a notebook and a planner that I write in on a daily basis to keep track of everything I need to do. I keep all of my designs and pictures in a dropbox folder to ensure that I can access everything at all times.

LT: How do you select the materials you use?

AD: My biggest inspiration for my silk scarves are Hermes and Missoni so I want to stay loyal to the silk aesthetic. So I choose a variety of silks dependent on the size of the scarf. So the bigger the scarf, I want the silk to be as soft as possible to be more comfortable.

LT: What project have you completed that has made you the most proud?

AD: There are few that I am proud of. I am most proud of my feature on Instyle.com as one of the best scarf designers to shop in 2016. I am also most proud to have been named the winner of the Style Watch magazine contest.

LT: What do you think of eco-fashion?

AD: I love eco-fashion. As of right now I am not categorized as an eco-fashion brand but I hope to one day become one as my brand grows and expands.

LT: Are you going to collaborate with someone else to create a capsule collection?

AD: Yes! My first capsule collection is actually in the works currently. I don’t want to share too much about it but it will be launching in the fall of 2017.

LT: What are your plans for the future?

AD: I really want to continue building the blog and the design brand. I hope to collaborate with other designers to be able to create more capsule collections in the future. I also hope to create my own ready-to-wear line in the future!

We can't wait for Alexandra Dieck's upcoming projects! But now, let's keep practicing on how to tie our scarfs.

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