Jessica Alba had the idea for creating a suite of non-toxic, safe, clean products for parents when she was pregnant with her daughter, Honor. Frustrated in her attempts to create a clean, safe environment for her baby, Alba realized she probably wasn’t alone. Seeing an opportunity, she poured herself into the process of developing a line of products parents could trust. Now, that effort has paid off as she celebrates The Honest Company first anniversary. The company, which started as an online project, quickly reached Target stores and it's expanding their assortment at the Lombardi House in Los Angeles.
Jessica Alba celebrates Honest Company's First Anniversary. Courtesy of Getty Images for Target
Jessica Alba and Christopher Gavigan pose in a shabby chic scenario holding their products. You can't miss the Target logo on the bike's wheels. How cute! Courtesy of Getty Images for Target
Jessica Alba helps decorate gift baskets containing "Honest Company" products. Courtesy of Getty Images for Target
Jessica Alba and Christopher Gavigan promote eco-friendly diapers with their "Honest Company" product line. Courtesy of Getty Images for Target
The Honest Company's one-year anniversary lounge looked like something out of the HGTV channel. Amazing! Courtesy of Getty Images for Target
The Honest Company provides their costumers a variety of eco-friendly home products, soaps, detergents, body lotions, diapers, among others. Courtesy of Getty Images for Target