orange lipstick
Make a beauty statement with orange or peach-colored lips! Shutterstock

On July 29 , everyone is invited to take part of National Lipstick Day by uploading a bold lip selfie on social media accompanied by their own bold words – whether helping to advance an important message, championing a cause or sharing an inspirational quote.

The #1 global beauty brand, L'Oréal Paris, will launch the new Colour Riche Matte Lipstick, with a campaign that aims to elevate conversations surrounding the day and brings to life the brand’s belief that all people have something worthy to say.

The brand’s celebrity spokeswomen along with brand experts will help kick-off the conversation by showing off their favorite lip shade and sharing empowering messages on social media. L’Oréal Paris will also elevate select consumer posts on their own global social channels and showcase both the bold looks and meaningful sentiments people are expressing, helping to inspire and encourage others.

To participate your should tag LOREAL MAKEUP using the hashtag READ MY LIPS and LOREAL PARIS.

"Conversations around National Lipstick Day have traditionally been focused on best-sellers and general lipstick facts," says Anne Marie Nelson-Bogle, SVP of Marketing, L'Oréal Paris USA. "As a brand that has supported the individual beauty and intrinsic worth of all people for over forty years, we wanted to participate in and elevate the conversation by not only celebrating our newest Colour Riche lip launch but even more importantly, people's powerful words. The Colour Riche Matte Lipstick are ultra-rich, ultra-comfortable and available in a spectrum of 16 gorgeous matte shades, allowing everyone to find a favorite shade and help make their lips bold in more ways than one."

If you also believe your lips can bold in more ways than one, find below the inspiration you need to celebrate National Lipstick Day:

© 2024 Latin Times. All rights reserved. Do not reproduce without permission.