The largest hair care brand addresses societal beauty norms launching a new ad that honor the heritage, diversity and beauty of African American hair, proving all strong hair is beautiful. Featuring Pantene Brand Ambassador, Jillian Hervey, alongside African American women of all ages and with a broad representation of hair textures and styles, the ad is a celebration of all strong, beautiful hair. The varieties of striking and varied styles shown are the artistic creation of Pantene Celebrity Stylist, Chuck Amos.
For 40 years Pantene has helped to define “Beautiful Hair” through powerful images of strong, healthy hair; however, while diversity and inclusion continue to improve in society, there is still a level of inequality in how African American hair is represented in popular culture and in mainstream hair care advertising.
Pantene has set out to change this perception and empower all women to embrace their unique hair, with the next chapter of its “Strong Is Beautiful” story. The brand created a premium collection of products called Pantene Gold Series, which delivers the strength hair needs to conquer any desired style.
This is the brand’s first hair care collection co-created with a team of African American PhD’s, scientists, stylists and dermatologists, specifically designed to deliver Pro-V Nutrient Blends to provide superior strength and moisture for women with relaxed, natural and transitioning hair.
Watch the campaign below!
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