Businessman, musician, marketing machine and worldwide sensation, Pitbull, has taken the world by storm not just with his high-energy live performances but also with his countless product endorsements and business partnerships.
So, what drives a successful global artist to this level?
Mr. Worldwide speaks candidly about his early days, entertainment domination and growing his empire on and off stage in a one-hour special titled “Pitbull: Fame & Fortune.”
From Miami to Las Vegas to New York, CNBC’s correspondent Michelle Caruso-Cabrera sits down with Pitbull and reveals an inside look to the man who is rewriting the blueprint for business success in entertainment.
According to the Cuban-American rapper, the music industry is “90% business, 10% talent,” a lesson he takes with him into other business ventures including Voli Vodka, Miami Grills and even his own fragrance.
Throughout the hour, Caruso-Cabrera gets the Miami native’s take on business leaders he admires and the advice he has received, his plan to transform Miami into the next Silicon Valley, as well as what stocks he is invested in.
People En Español recently named the former street hustler the Most Influential Latino of 2015 and is now the “godfather” of Norwegian Cruise Line’s newest cruise ship, The Norwegian Escape. As for what’s next, the Latino superstar shows no signs of slowing down, “I love the work, I love the fight, I love the hustle.”
Don’t miss “Pitbull: Fame & Fortune” on Thursday October 22 at 10PM ET/PT on CNBC.
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