Shakira, Fisher-Price Toy Line: Colombian Singer Teams Up With Mattel-Owned Company To Deliver New Collection For Babies

Shakira has yet another business venture in her hands! Not only is the Colombian singer a full time mommy, recording artist, philanthropist and dedicated girlfriend, but she’s also a toy designer now! Turns out, the Latina superstar is teaming up with Fisher-Price to deliver the First Steps collection of toys and baby gear. The company, owned by toy giant Mattel, announced Friday that Shakira’s collaboration with the brand will be available in November. However, you can pre-order on Amazon starting Monday, October 27.

The “Empire” singer co-developed six products, including a bouncer that plays music, alphabet blocks and a musical soccer ball, which we can only assume was inspired by her soccer star boyfriend and father to her son Milán, Gerard Piqué, who plays for FC Barcelona. Geoff Walker, executive vice president of the Fisher-Price Global Brands Team, said in an interview that Shakira contacted the company about collaborating. The Grammy-winning singer, who is expecting her second child, is the first celebrity Fisher-Price has partnered with.

"She brings in both authenticity and emotion, and I think that's why this is such an exciting moment," Walker said. Shakira was inspired by Fundación Pies Descalzos, her own project that helps kids from impoverished areas of Colombia to have access to food and a decent education, and all the proceeds from the collection will benefit the foundation. One of Shakira’s main initiatives is early childhood development, which led to Fisher-Price to accept the partnership. "I saw how important developmental milestones are and how toys can help babies reach them — including with my own son," Shakira said in a statement.

"I wanted to design a line of toys that stimulated development in the crucial early stages of life, the stages in which learning can be achieved through supervised play, fostering the development of psychological, social and motor skills." Besides the toy line, Shakira will also debut a 12-part web series targeting millennial mothers. The episodes will be three to five minutes long and some of them will feature her son. As a result of the collaboration, Walker said Fisher-Price would be open to more celebrity partnerships. "It's about finding an authentic mom that is relevant to the millennial crowd," he said.