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Target Summer Commercial Song 2013? Listen To Argentine Illya Kuryaki And The Valderramas Perform 'Ula Ula'

Illya Kuriaki & The Valderramas sing "Ula Ula"
Illya Kuriaki & The Valderramas sing "Ula Ula" Sony Music

I'm sure you've had it in your head all day. The "Ula Ula" song that plays on the current TV advertisements for Target to promote the merchandise for this summer. Well, surprise, surprise, the song is performed by the very missed Argentine duo Illya Kuryaky & The Valderramas (IKV), who might just have the crossover dance hit of the season it their hands.

READ OUR EXCLUSIVE INTERVIEW WITH ILLYA KURYAKI AND THE VALDERRAMAS

"Ula Ula" represents the return to the radio and first venture into the digital media of the duo compromised by Dante Spinetta and Emmanuel Horvilleur, after 10 years of absence. "Chances", the album that features "Ula Ula", is their first musical effort in 10 years, after they pursued solo careers.

According to Target, this song's "universal sound" was the key factor in its selection for their "Summer Up" campaign. Though the lyrics to the full song are in Spanish, the chorus of "hagamos ula ula" (Let's do the Hula Hula) that's featured in the ad reverberates with English-speaking audiences as well.

The Target ads are featured on 10- and 30-second TV spots on English- and Spanish-language TV. The "Ula Ula" chorus features vocals from Puerto Rican singer Raquel Sofïa.

LEE NUESTRA ENTREVISTA EXCLUSIVA CON ILLYA KURYAKI & THE VALDERRAMAS

None other than Oprah Winfrey exclaimed to her 19 million followers in Twitter: "I love this ooooola OOOLa commercial! Started singing it at odd times. Thanks @Target"
This set off the well-known "Oprah Effect" that brings great success to the artists she recommends

LISTEN TO THE COMPLETE "ULA ULA" SONG BELOW:

WATCH THE TARGET ADS BELOW:

What do you think?
Ernesto Sánchez

Ernesto Sánchez is the Editor In Chief for Latin Times. Ernesto oversees the editorial operation and content strategy of the website and its extensions, making sure it appeals to the diverse interests of the growing Latino audience. Ernesto joined IBT Media in April of 2013, after being Digital Managing Editor for People En Español at Time Inc., and working for Univision.com where he held diverse roles. He began his career as an entertainment journalist for the newspaper Reforma in his native Mexico.

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