I'm sure you've had it in your head all day. The "Ula Ula" song that plays on the current TV advertisements for Target to promote the merchandise for this summer. Well, surprise, surprise, the song is performed by the very missed Argentine duo Illya Kuryaky & The Valderramas (IKV), who might just have the crossover dance hit of the season it their hands.
"Ula Ula" represents the return to the radio and first venture into the digital media of the duo compromised by Dante Spinetta and Emmanuel Horvilleur, after 10 years of absence. "Chances", the album that features "Ula Ula", is their first musical effort in 10 years, after they pursued solo careers.
According to Target, this song's "universal sound" was the key factor in its selection for their "Summer Up" campaign. Though the lyrics to the full song are in Spanish, the chorus of "hagamos ula ula" (Let's do the Hula Hula) that's featured in the ad reverberates with English-speaking audiences as well.
The Target ads are featured on 10- and 30-second TV spots on English- and Spanish-language TV. The "Ula Ula" chorus features vocals from Puerto Rican singer Raquel Sofïa.
None other than Oprah Winfrey exclaimed to her 19 million followers in Twitter: "I love this ooooola OOOLa commercial! Started singing it at odd times. Thanks @Target"
This set off the well-known "Oprah Effect" that brings great success to the artists she recommends
LISTEN TO THE COMPLETE "ULA ULA" SONG BELOW:
WATCH THE TARGET ADS BELOW: