With a campaign focused on sharing the individual stories of influential celebrities, athletes and community leaders, Cubavera, Perry Ellis's intenational men's clothing line, celebrates Latino culture with the launch of the web series "Wear Your Heritage." The brand is revealing "Soy Latino" stories about what connects them to their Hispanic culture.
"As a fashion company based on the iconic tropical linen guayabera, Cubavera owes its Hispanic roots to the brand's success in the US. That is why it is important for us to celebrate Latin culture and to honor our diversity, as well as theimportant contributions of our Latino compatriots," said Oscar Feldenkreis, CEO and President. "The Wear your Heritage campaign is a call to all Latinos, led by influential celebrities, to share their ‘Soy Latino’ story and how each individual bears his inheritance with pride both in his personal and professional life.”
In the same way that a guayabera tells a story through its linen, colors and embroidery, the journey of each Latino is equally marked by his country of origin and his individual road. In honor of this trip, the web series is available here, and connects Latino icons such as the famous Cuban band Orishas, telenovela hottie Erick Elias, Chef James, actor Gabriel Coronel and William Valdés and professional baseball players Jonathan Villar and Jose Berrios with their heritage.
Throughout the series, these influential people will tell the story of their upbringing, their cultural environment and how they are overcoming barriers in their respective industries as Latinos. The travel stories and childhood memories of each influent will culminate in the way Cubavera represents the journey of Hispanics and allows individuals to wear their inheritance. The campaign includes a social element with a call to action for Latinos to share their stories through the #SoyLatino hashtag.
Cubavera represents the joy, vibrancy and color of the unique flavor of Cuba's Latin culture that inspires and fascinates everywhere. The Feldenkreis family arrived from Cuba 50 years ago and brought the elegant but casual versatility of the guayabera to American clients, focusing on quality materials, precise construction and iconic details.
In 2000, they transformed these details and design into the brand’s first collection with clothing and accessories for men with Latin roots and attractive to the American market.