A group of protesters is making worldwide headlines after a very graphic performance in Spain

Animal rights activists in the European country have caught the attention of people around the world after an intense street performance that took place earlier this week in Sant Jaume plaza, a square at the center of Barecelona's Old City.

Twenty vegan activists from the animal rights organization "AnimaNaturalis," gathered in front of a busy crowd to protest against the production and consumption of meat. These protesters, however, did more than just hold posters and chant before a building. In fact, they stripped down, covered themselves in fake blood, laid down in large styrofoam trays and wrapped themselves up in cling film. The packaging was labelled "carne humana," meaning "human meat." 

"We put ourselves in the place of the faceless animals, those that lie on supermarket shelves," expressed the organization on its Twitter account. The campaigners, according to Newsweek, "hoped the stunt would raise awareness of the benefits of a vegan diet 'free from exploitation, animal suffering and death.'"

In March, Barcelona declared itself a "veggie-friendly" city, publishing a vegetarian guide to the city and encouraging everyone to give up meat at least once a week. Despite these efforts that began two months ago, protesters feel it's not enough. “We want to draw the attention of the authorities of the city, which pledged in March to join global initiatives such as Paul McCartney’s ‘Meatless Monday’, but have not implemented anything yet,” Aida Gascon, director of AnimaNaturalis, said to The Independent. “The environmental, health and ethical implications surrounding the consumption of meat is an issue that cannot be ignored anymore.”

AnimaNaturalis, founded in 2003 by Leonora Esquivel Frías and Francisco Vásquez Neira, is an international non profit animal rights organization with the mission to establish, promote and protect the rights of all animals in Spain and Latin America. These rights include the right to life, liberty, and not to be tortured stop being considered property.