The Aston Martin Lagonda concept SUV was first boldly introduced in 2009 for the U.S. and Europe and also in anticipation of new found wealth in emerging markets including the Middle East, South America, India, and China. "The Lagonda is the luxury car of the future," said Aston Martin Lagonda Chief Executive, Dr Ulrich Bez, at the time. "A combination of total usability, a new form and innovative new technology and materials."

However, a global economic crisis caused delays to the Aston Martin Lagonda SUV's introduction. Now, Aston Martin claims it needs an SUV in its lineup more than ever. "If we had the resources, we'd do it," said product manager Andy Haslam.

"I wish it was here today. I think it's important," Bez said recently. In fact, the state of Aston Martin is rather pressing as the British sports car manufacturer recently announced a £25 million loss for 2015. What's more, the Toyota iQ-based Aston Martin Cygnet city car sales have been abysmal and the automaker expects to end production later this month.

Aston Martin is a traditional sports car manufacturer with a reputation for producing the best and most powerful grand touring coupes the world has ever seen. However, the times are changing more quickly than ever before and it would be foolish to remain complacent. That said, is a Lagonda SUV truly the appropriate progression for Aston Martin?

An Aston Martin Lagonda SUV will outrage the purists. However, the business model is there. Porsche was saved from the brink of bankruptcy thanks to the introduction of the Porsche Cayman SUV, it's best-selling model. Not only did this make Porsche extremely profitable, but it also allowed Porsche to continue building its icon, the Porsche 911. What's more, Bentley, Jaguar, and Maserati have all confirmed an SUV launch within the next two years. Finally, both Rolls-Royce and Lamborghini has expressed on-again/off-again intent to build an ultra-luxe SUV.

While the Aston Martin Lagonda concept SUV of the 2009 Geneva Motor Show was based off of a Mercedes-Benz GL, Aston Martin expects to build an SUV of its own design. In addition, Aston martin is also slated to create bespoke V8 powerplants in its partnership with Mercedes-Benz's AMG performance arm as well. 

Unfortunately, details on the Aston Martin Lagonda SUV and the future AMG powerplants are limited. However, Aston Martin is clear in its intent--Aston Martin will find a way to bring an SUV to market, whether you like it or not. In fact, its relevance in the future might even depend on it.