World famous sportsman Cristiano Ronaldo, who is synonymous with the No. 7, has unveiled the second collection of his CR7 by Cristiano Ronaldo underwear in spectacular style by officially revealing images from the new campaign -- "Rankin x Ronaldo for CR7 Underwear" -- by projecting them onto iconic locations in seven fashion capitals across the globe.

Shot by internationally acclaimed fashion photographer Rankin, the campaign images and fashion film were launched in London, New York, Berlin, Lisbon, Paris, Milan, and Madrid this weekend. Iconic locations include Waterloo in London, Praca Do Comercio in Lisbon, Arco Della Pace in Milan and Bowery in New York, with a view of the Empire State Building.

The "Rankin X Ronaldo for CR7 Underwear" campaign showcases the second collection of Ronaldo’s premium underwear range, presenting it in a bold stylized way and highlighting the range’s focus on vibrant color. The campaign provides a stylistic interpretation of Ronaldo’s dynamic movement, inspired by presenting some of his best loved moves in a high-fashion execution, with his infamous physique centre-stage.

Ronaldo said, “I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it. The number seven has always been close to my heart, so I was honored to unveil my new collection in seven cities around the globe. It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way.”

Ronaldo is continuing to work with esteemed New York based menswear designer Richard Chai on design elements for the brand. Together, Chai and Ronaldo have created a new collection for the Autumn/Winter 2014 season which retains the brand’s strong focus on dynamic colors, classic but contemporary design, supreme quality and unparalleled fit.

Ronaldo said, “Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world, and excited to be launching a second range. Since having the opportunity to work on my own brand, fashion and design have become a passion of mine and I’ve really enjoyed working on the second collection. We used our experiences with the first collection to build on the range and I am really pleased with the new styles. To me, it is important that underwear should look stylish and also fit perfectly while being comfortable -- quality is also important.”

RankinXRonaldo_CR7Underwear1
Poser. We don't mind tho. MC & Saatchi
Ronaldo_CR7Underwear3
Damn boy! MC & Saatchi
CR7 Underwear - behind the scenes
Behind the scenes. MC & Saatchi
National-Underwear-Day-2014
Happy National Underwear Day! MC & Saatchi
RankinXRonaldo_CR7Underwear4
Yassssss. MC & Saatchi
Ronaldo in NYC!
Ronaldo in NYC! MC & Saatchi
In Berlin...
In Berlin... MC&Saatchi
How do we get into that...er... bus n London...?
How do we get into that...er... bus n London...? MC &Saatchi