As part of Burger King's 50th Anniversary in Puerto Rico, the company wanted to hand out a special gift to the Whopper's most loyal fans, the members of Burger King's loyalty program with the highest 50 scores.
They used the loyalty program's CRM database to make sure the prize went to the right people, and they notified the winners via phone or email. To their surprise, they received the very handy "Hands Free Whopper," a special device designed to help you eat your burger without using your hands.
In the promotional video created by DLC/Ogilvy & Mather, reads: "In a multitasking world, how can we help people use their hands to do their everyday chores and enjoy their Whopper at the same time?"
That's easy, just put the Whopper Holder around your neck and use your hands to do some of the many tasks presented in the video below.
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