By Staff Reporter, Sep 12, 2013 03:08 PM EDT
(PHOTO CREDIT: Reuters)
Day 11 of the iTunes Festival in London will see performances by the legendary Elton John as well as fellow singer-songwriter Tom Odell. John will play on Wednesday against the advice of his doctor: he has been diagnosed with appendicitis, and he was advised to cancel tonight's date as well as forthcoming shows from his ongoing tour, which include a show in Hyde Park as part of Barclayard Presents British Summer Time Festival, in order to recuperate. But the opportunity to play to young audiences proved too good to pass up. "They've got so much energy and they all seem to know my songs," John told BBC. "The iTunes Festival evokes the spirit of memorable gigs at the Roundhouse over many years... and I should know, I've played a few there in my time."
September's got plenty more performances in store for those who keep an eye on the iTunes festival: September 13 (Avicii); September 14 (Chic Featuring Nile Rodgers); and September 15 (Vampire Weekend); September 16 (Jake Johnson); September 17 (Ludovico Einaudi); September 18 (Thirty Seconds To Mars); September 19 (Kendrick Lamar); September 20 (Primal Scream); September 21 (HAIM); September 22 (Ellie Goulding); September 23 (Jessie J); September 24 (Robin Thicke); September 25 (Pixies); September 26 (Tinie Tempah); September 27 (Dizzee Rascal); September 28 (John Legend); September 29 (Justin Timberlake); September 30 (Katy Perry, Iggy Azalea, Icona Pop).
What's Apple hosting this festival for? According to Fortune's Jim Dalrymple, it's to give the public an idea of where Apple's priorities are - not with apps, but with the music that many of those apps bring. "So what is Apple getting out of running iTunes Festival?," writes Dalyrmple. "As subtle as the message is, I think Apple is telling the world that music still matters to them. The iTunes Store is what helped Apple become the company it is today-the iPods and selling music online transformed Apple into a household name that made consumer products, not just Macs."
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Catch a live stream of today's performances on your computer, iOS device or your Apple TV - the latter on a free app called "iTunes Festival", which will let users see the live stream of the performances. If you don't have an Apple TV and are using your computer instead, click here to watch the live concert using Apple's software. To catch the performance by way of your iPad, iPhone, or iPod touch, download the free app to access the live stream.