Marc Anthony Mobile App: International Music Star Launches Platform To Interact Directly With Fans

Marc Anthony
Marc Anthony continues kissing his friends after the controversy he and his ex-wife, Jennifer Lopez, generated the night of the Latin GRAMMYs. This time it was the turn of Colombian singer Maluma and apparently both of them -and the fans- enjoyed it. Photo: Mike Coppola/Getty Images

Marc Anthony is one of the most influential performing artists of this time, and an ambassador of Latin music and culture at a global level with social media platforms totaling more than 30 million followers. The five-time Grammy winner, actor, producer, and philanthropist, announced the launch of his first ever-mobile app for fans, in partnership with "escapex."

The new app enables Marc Anthony to engage with his millions of followers all over the world in a powerful and unique way that will allow fans to interact directly with the "Vivir Mi Vida" hit maker.  To celebrate the launch of the new app, Marc is flying one lucky subscriber to the singer's hometown in New York City to meet him right before his Nassau Coliseum Show on April 9.

"We are thrilled to be launching this exclusive app for one of the most important music superstars in the world with the Official Marc Anthony app today," said escapex General Manager, Joe Cuello.  "With our app platform, we are putting the artist back in the center of the social media universe they created, and enabling their fans to be seen." 

Marc Anthony Marc Anthony recorded lullabies! The star will have a digital album for children titled "Marc Anthony for babies." Photo: Courtesy

Escapex develops advanced mobile solutions to provide celebrities and social influencers like athletes, actors, models, comedians, and other creators with a direct connection to their audiences, greater control over their content, and the monetization of social engagement through e-commerce and in-app advertising.

For fans, the apps deliver streamlined access to content, including key social media feeds from Facebook, Instagram, and more. The platform also features a proprietary loyalty program that rewards users for spending time on the apps and interacting more closely with influencers.

The Official Marc Anthony app is immediately available for download on both the iTunes and Android stores. The free and premium version is available here.

In 2015 Marc Anthony announced the creation of MAGNUS Media, a company with operating divisions for artist management, music publishing, digital and video content creation, television production, a music label, talent agency, a sports division, and an entertainment-centric brand marketing practice focused on leveraging the power of top Latino content creators and influencers worldwide.  

MAGNUS Media CEO Michel Vega comments:  "Magnus is committed to delivering the most innovative technology and strategies to our clients and we will continue to work with escapex to help artists and athletes deepen their connections with their audience and give fans a unique experience."

 

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