Enrique Peña Nieto, Angelica Rivera
Mexican journalist Sanjuana Martínez has revealed in her new book how Mexico's president Enrique Peña Nieto and first lady Angélica Rivera's paths came across, and it might have just been a marketing strategy. Getty

Angélica Rivera, Mexico's first lady, might be retired from soap operas but she has not stopped being in the center of the drama. Journalist and writer Sanjuana Martínez discussed the content of her latest book, titled "Yo Soy La Dueña," in an interview with Univision's El Gordo y la Flaca.

"I thought Angélica Rivera is a character worthy of making a book about, due to her history. How she came from the entertainment world and then how she became the perfect match for Enrique Peña Nieto, the then candidate to Mexico’s presidency, and then how she finally ended up being the uncomfortable wife of the president," said the Monterrey-born reporter.

In her book, Martínez reveals that Angélica Rivera entered the television industry thanks to actress and singer Verónica Castro, who introduced her to her brother José Alberto "El Güero" Castro. Eventually, El Güero Castro and Angélica Rivera fell in love, got married in 1994 and had three daughters together, while she became a successful name in the Telenovelas scene.

After extensive research, Martínez found out that when Rivera and Castro got divorced in 2008, she was one of the subjects of a so-called-casting to get the then presidential candidate Enrique Peña Nieto a significant other since his marketing specialists allegedly thought it would give him an edge with the Mexican people. Peña Nieto had just widowed and his campaign thought that if they found someone who the people liked, his chances to win the presidency would improve.

Lucero, Galilea Montijo and Angélica Rivera were allegedly the top three, and Rivera ended up being the chosen one because she was more likeable at that time. At the beginning, Rivera appeared more down to earth during campaign rallies, donning a simple, yet sofisticated look, very approachable and humble, but everything changed when she became Mexico's first lady and it seemed like money and power were all she had in mind.

Although they were introduced as a part of a marketing strategy, it's unclear if Rivera and Peña Nieto's marriage is a sham, because after all, they could've fallen in love with time. What do you think?

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