Ann Curry's Firing, 'Today Show' Ratings Slump and Management Shakeup; Can Don Nash Help the Show?

NBC's TODAY Show has big plans to get over its ratings decline.

On Dec. 1 Senior Broadcast Producer Don Nash will take over duties as the executive producer.

NBC News President Said Capus said Nash deserves to be at the helm of 'Today.'

"He is a beloved member of the Today family who brings vision, commitment and a deep familiarity to all aspects of the broadcast," Capus said. The formidable individual talents of Alex, Don and the 'Today' leadership are now combined and I'm confident our team is well positioned for success."

Veteran "Today" show Senior Broadcast Producer Don Nash has been promoted to Executive Producer of the iconic morning show. The announcement was made today by Steve Capus, President, NBC News.

Effective December 1, Nash succeeds former "Today" Executive Producer Jim Bell who has been appointed Executive Producer of NBCUniversal's Olympic Coverage.

As Executive Producer, Nash will be responsible for all four hours of "Today program content and will lead the broadcast's management team and program staff.

Nash will report to Alexandra Wallace, who has been appointed Executive in Charge of the "Today" show. In that capacity, Wallace will have executive oversight of "Today." Wallace will continue to report to Capus.

Nash will replace Jim Bell - who reportedly "led the campaign for co-host Ann Curry's removal from the show earlier this year and received much of the blame for the damage done by the transition." Bell has been producing the show since 2005.

"I am thrilled for Don and for 'Today'," Bell said. "We have spent nearly every weekday morning together for almost eight years, and I know firsthand the show will benefit from Don's unmatched morning television experience, control room skill and leadership."

The move comes after TODAY has been consistently beaten in the ratings by ABC's Good Morning America following a 16-year winning streak. After NBC fired Curry, GMA viewership skyrocketed and kept beating "Today" in TV ratings.

But, The Daily News reported that "TV industry insiders say no amount of NBC executive reshuffling can save the embattled "Today" show - until its longtime co-host throws in the towel."

Lauer was blamed for the morning's shows ratings drop after co-host Ann Curry was fired in June. But, Bell defended Lauer and said that Curry's firing "was definitely not Matt's call."