Dubset Media Holdings recently announced a new partnership with Apple Music that allows users to stream remixes and DJ mixes that had previous been absent from licensed services due to copyright issues, reports Billboard.
Before this partnership, it was seemingly impossible for music streaming services to pay royalties for the artist featured in mixes. However, Dubset's MixBANK playform can now analyze a remix or DJ mix and identify the songs and effectively pay the record labels and artists.
According to CEO Stephen White, a typical mix has 25 to 30 songs that require payments to 25 to 30 record labels and anywhere from two to ten publishers for each song. The licensing has been done in-house and thus far the company has already signed agreements with over 14,000 labels and publishers. White said:
"The goal is to bring this to all 400 distributors worldwide. When you think about unlocking these millions of hours of content being created, it’s significant monetization for the industry."
Furthermore, the new partnership is sure to put a smile on Remixers and DJs faces. Superstar DJ Steve Aoki gave his seal of approval saying:
"Remixes are a huge part of our culture - they allow DJs and fans to put our own creative spin on music, Apple working with Dubset now is a really simple solution to something traditionally complex, and allows everyone to make money on this content for the first time."
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