Jessica Alba
Founder and Chief Creative Officer of The Honest Company Jessica Alba speaks at Fast Company Hosts First-Ever LA Creativity Counter Conference at 72andSunny on May 7, 2015 in Los Angeles, California. Vivien Killilea/Getty Images for Fast Company

Costumers are not happy with Jessica Alba’s Honest Company SPF products and they’re taking to social media to complain and show photo evidence. The product says it is 30 SPF, with “broad spectrum, mineral-based protection,” which costumers swear does not work. One user showed her picture with tan lines on Twitter and said, “Don't buy ‪@Honest sunscreen unless u want to look like this. Second time I've tried this stuff and got fried.” Another costumer showed his bald head after it got “destroyed by the sun” and said, “‪@Honest‪ this is my very real result from Honest 30 SPF sunscreen. Only spent 1 hour outside. Burnt.”

The reviews for said product on the Amazon page also state that it doesn’t work. However, Alba’s company released a statement via People magazine that read as follows: “The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously. Our sunscreen lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed.”

Further on, the statement said the complaints in fact amounted to only 0.5 percent of the units sold on the website. However, the company did say they modified the formula of the product early this year, by reducing the amount of zinc oxide from 20 percent to 9.3, which could have affected its effectiveness.

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