Justine Sacco, the infamous PR Executive and self-proclaimed trouble maker, has apparently landed in Africa and has deleted her Twitter account. Those waiting for a response from Sacco were out of luck as word got to her before she could tweet more out of line messages. Sacco became the lates viral sensation after she updated her Twitter timeline with an unfortunate message that read, "Going to Africa, Hope I don't get AIDS. Just kidding. I'm white!." 

Shortly after the tweet caught the attention of social media users her employer, IAC weighed in and released a statement, “This is an outrageous, offensive comment that does not reflect the views and values of IAC. Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action.” The message Sacco wrote was while at London's Heathrow Airport, which left the executive with no communication until she landed at her destination. Unfortunately for her, social networks are quicker than flights.

A savvy user caught the moment that Sacco landed in Cape Town and snapped a photo of her. "Yup. @JustineSacco HAS in fact landed at Cape Town international. She's decided to wear sunnies as a disguise," Twitter user Zac wrote. The picture shows Justine in a phone call wearing shades and sweats. Maybe she was on a call with her employer talking about the situation that had taken Twitter by storm. Sacco's disguise was not enough to have her hide now that she had reached infamy.

 

Now in-flight Wi-Fi provider, Gogo, has jumped on-board and created their own PR scandal. The company took advantage that Justine's tweets were trending to shine some light on their service writing, "Next time you plan to tweet something stupid before you take off, make sure you are getting on a @Gogo flight! CC: @JustineSacco." A user replied to the message saying, "also shame on you gogo for trying to make sales off someone's misfortune. Wait till u know full story" to which Gogo said, "You made our point. With inflight connectivity the full story would have already been out there."

A Gogo spokesperson released a statement to All Things Digital regarding their PR blunder: “We feel it’s not our role to engage those types of borderline topics to raise some activity in social media. Our policy is pretty simple: to try to keep people informed or connected in-flight. It’s more of a customer-care operation than to try to stir the spot... it’s not what we want for the brand in social media.” Gogo also tweeted an apology to Sacco writing, "@JustineSacco,apologize for response to your tweet.Right or wrong,It’s not our policy to engage on these subjects.We clearly need a review."

Another savvy user used Sacco's misfortune to shed some light into the challenges that Africa faces by buying the domain JustineSacco.com. The site redirects to an organization by the name "Aid for Africa" which they explain is "a unique partnership of some 85 select charities, all dedicated to solving the complex, inter-related challenges facing Africa. Our members realize that, as effective as they each are on their own, they can be even more powerful when they approach Africa’s issues as a group."