Last November, media outlets learned that Kate Upton will star in "Object of Desire," a 60-second Mercedes-Benz commercial for Super Bowl 2013.
At the time, a source called the ad a "tongue-in-cheek depiction of how far a person might - or might not - go to get their heart's desire." Pairing Kate Upton, one of the most desired women to ever walk to earth, together with the premium luxury motor company Mercedes-Benz, we expected the high-profile Super Bowl to be a real treat.
Yesterday, Mercedes-Benz finally released a teaser ahead of the Super Bowl and as iMotor Times predicted, the latest ad stars the latest automaker's CLA compact four-door coupe. However, WE WERE WRONG ABOUT EVERYTHING ELSE. What we imagined was a black and white cinematic experience featuring a glamorous Kate Upton in a gorgeous black ball gown elegantly emerging from the avant garde CLA. Instead, Mercedes-Benz wanted an ad that captured the attention of more youthful buyers.
Tailoring the premise of the ad to suit the stereotypical college frat Super Bowl parties across the nation, the commercial, titled "Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion," shows the beautiful Kate blowing at sudsy soap bubbles while posing in a little black top and a pair of denim short shorts as a bunch of jockeys in football jerseys look on while washing a 2014 Mercedes-Benz. That's it. Kate doesn't even wash the car at all.
Outraged commenters responded to the lame commercial. YouTube user lexusfan100 said, "this ad is worst..would have been better if she was one washing it then yes i would have bought that CLA. but now ..nope."
"This is the worst car ad I've ever seen in my entire life," said YouTube user Nombredeusuario1030. " I would expect such a vulgar and tatty commercial from any other car company except from Mercedes.
"Absolutely terrible."
Now it's your turn. Do you think Mercedes-Benz missed the mark with its new "Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion" commercial? Check the video and let us know in the comments below. Be sure to watch the highly acclaimed "Service Close To Your Heart" Mercedes-Benz commercial to see the significant departure in the German automaker's marketing style.
