Since its inception back in 1989, the Mazda MX-5 Miata was the last word in lightweight sports cars. However, now that the Mazda MX-5 Miata faces threats from both the Mini Cooper as well as the all-new Toyobaru sports car, Mazda will have to do a lot more to keep its competition at bay.
Previous reports have already confirmed that the next-generation MX-5 Miata will be co-developed with the Alfa Romeo Spider as a part of a joint-venture agreement. An exciting turn of events, a joint-venture with the iconic Italian marque will no doubt raise the standard of Mazda's classic roadster.
Mazda expects to bring its next-generation MX-5 Miata to market by 2015. What's more, reports promise curb weight of approximately 2,200 lbs, or around 220 pounds lighter than the current model. Despite the loss in weight, the next MX-5 Miata promises to be stronger and more rigid than its predecessor as well. Power will come from a 1.3-liter turbocharged four-cylinder engine with a power output of 200-hp, a 33-hp improvement over the outgoing model.
Beyond the hardware, Mazda is aiming to expand its audience by upgrading its appeal as well. According to a report from What Car?, Mazda is working on personalization options similar to those found on the Mini Cooper and Fiat 500 range. Customization options on the MX-5 can "help a customer's relationship with the car." What's more, depending on the pricing structure of customizable components, this can allow Mazda a wider profit margin as well.
From wheels, body kits, body decals, to roll bars, loyal MX-5 Miata owners and fans have personalized their own cars for years and years. We think this is a good move from Mazda and we expect the company's new customization strategy to receive a very warm welcome when it eventually enters into the market.
