Premios Juventud 2017: Shakira, Coldplay To Deliver Special Performance From Global Citizen Festival

Univision's Premios Juventud 2017 will include an unprecedented special performance of Shakira with Coldplay from the Global Citizen Festival in Hamburg, Germany. The Premios Juventud 14th edition will support the call for economic justice bringing a social action message to viewers in the United States. The Colombian superstar and the British rock band will perform together for the first time at the Global Citizen Festival in front of a crowd of 12,000 people who share the goal of ending extreme poverty by 2030.

The theme for this edition of PJ is "Betting on the Future," expanding its focus to include social causes that have a direct impact on Hispanic communities by adding the "Agentes de Cambio" (Agents of Change) awards category, inspired by artists and presenters who have become energetic spokespersons for various causes. Six Hispanics under 30 years of age with significant achievements throughout the country will receive a special recognition on stage for their grassroots efforts in favor of the environment, education and social inclusion.

1. Nalleli Cobo: Community Activist

2. Sarahi Espinoza Salamanca: Women Empowerment Activist

3. Xiuhtexcatl Martinez: Encourages Everyone to Take Care of Our Planet

4. Dante Alvarado Leon: Activist 

5. Ivan Ceja: Immigration Activist

In addition, musicians, artists and nominees were given a platform on the official event website,, to send messages about the social causes they promote with the hashtag #IStandUpFor.

"We join in the spirit of Premios Juventud this year and its focus on social action, and we are pleased to add Shakira's surprise presentation to Coldplay thanks to Global Citizen, an organization whose goal is to eradicate poverty and make the world a better place With the acts of each person," said Jorge Ferradas, president of Univision Music.

PJ 2017 will be broadcast on Univision Network tonight, July 6, from 7 p.m. East / Pacific (6 p.m. Center), with the arrival of celebrities on the red carpet. The three hours show will be transmitted simultaneously by the Televisa Channel in Mexico for the first time in the history of PJ.

What do you think?
Lifestyle Reporter

Shirley Gomez has been exposed to many aspects of the art world. Besides being a Fashion Journalist, she studied Fashion Styling and Fashion Styling for Men at the Fashion Institute of Technology in New York City, Interior Design at UNIBE and Fashion Design at ITSMJ Fashion School in the Dominican Republic. She worked as a Fashion Journalist, Fashion Stylist and Social Media Manager at one of the most recognized magazines in the Dominican Republic, Oh! Magazine, as an occasional Entertainment Journalist, of the prestigious newspaper “Listín Diario”, as well as a fashion collaborator of a radio show aired in 100.9 FM SuperQ. When Shirley is not writing you can find her listening Demi Lovato or Beyonce's songs, decorating her apartment or watching Family Feud.