As per reports last month, Prince Harry and Meghan Markle had chatted up with CEOs at some of Facebook’s biggest ad buyers and implored them to stop their ad purchases.

Continuing their mission of bringing about a revolution in the digital world, Prince Harry has penned an essay wherein he has detailed how he wants to “remake” social media and put a stop on the flow of disinformation. 

In the essay for Fast Company, the Duke of Sussex explained how a "better online experience" and “access to accurate information” is more important in the current times than it has ever been before.

"And yet, the very places that allow disinformation to spread seem to throw their arms up when asked to take responsibility and find solutions,” Harry wrote. He went on to add how he and Meghan Markle have spoken with "leaders across the racial justice movement, experts in humane tech, and advocates of mental health.” Upon concluding their chats, the realized that the “collective opinion is abundantly clear: We do not have the luxury of time."

Harry implored businesses to stop sending out statements that spread "hate and racism, white nationalism and anti-Semitism, dangerous misinformation” and invest in laying down the foundation of a “well-established online culture that promotes violence and bigotry.”

"It is another thing for them to use their leverage, including through their advertising dollars, to demand change from the very places that give a safe haven and vehicle of propagation to hate and division," Harry wrote. "We’re hopeful to see this approach amongst industry leaders become reality."

He talked about groups like Stop Hate For Profit and the Global Alliance for Responsible Media, that have already begun campaigning to ensure that companies send messages with withheld ad dollars and online standards are carefully evaluated to curb hate speech. “This is just the beginning,” he wrote. 

"And our hope is that it’s the beginning of a movement where we, as people, place community and connection, tolerance and empathy, and joy and kindness above all," Harry further added.

"The internet has enabled us to be joined together. We are now plugged into a vast nervous system that, yes, reflects our good, but too often also magnifies and fuels our bad. We can—and must—encourage these platforms to redesign themselves in a more responsible and compassionate way. The world will feel it, and we will all benefit from it."

Prince Harry Prince Harry speaks during the 2016 Invictus Games Symposium on Invisible Wounds in Orlando, Fla. May 8, 2016. DoD News photo by EJ Hersom/Flickr