Celebrities today continue to be influenced by the iconic style of Britney Spears. Her appearances always dazzle, but so do those of her fiance, Sam Ashgari. His choice of suits on several occasions have had all cameras on him and his influential fiance. He was recently seen in an iconic Lino Tweed Suit by Sebastian Cruz Couture, and all indications are the couple will continue to influence fashion trends.
In just a few years, the house of Sebastian Cruz Couture has established a strong legacy. The Sebastian Cruz Couture collection is spoken about with envy in the world of fashion and celebrity circles because of their complete head-to-toe looks and trademark pocket squares.
Paving the Way for Luxury Fashion
The union of two people often sparks a chemistry that allows for more than just linking their personal lives. When Cesar Cruz, an entrepreneur, and Natasha, a stylist, decided to wed, an idea was sparked that revolutionized fashion.
By 2013, the couple started working towards their ultimate fashion goal, the quest for styling perfection. Initially, they worked on their pet peeve, the inability of pocket squares to stay in place, spoiling the final result for the suit wearer. Their brilliant solution to crochet a contrasting hem created a pocket square that not only sits well but also makes a statement.
There was no stopping the creative duo thereafter, and they went on to design dinner jackets, suits, shirts, ties, shoes, and so on. When they presented their first dinner jacket, the Vaniglia Honeycomb jacket, the design immediately went viral. Since then, every new collection has had an overwhelming response.
“Our statements are bold and fashionable because they cater to our clients’ expectations, whether they are celebrities or not,” says founder, and CEO of Sebastian Cruz Couture, Cesar Cruz. He adds, “Each collection is a play of different fabrics, contrasting textures, and color combinations, making our brand unique.”
Couture Embraces Digital Technology
Another area where Sebastian Cruz Couture is a fashion pioneer is in the digital space. Since the business’s inception, the founders foresaw that the traditional ways of doing business in the fashion industry would change. They predicted that fashion shows would eventually go online and fashion houses would need less square footage space to create and present collections.
Sebastian Cruz Couture serves its patrons online, preferring not to have any physical stores. Their successful move into the online direct-to-consumer experience is credited to how easy it is for anyone to use their website.
From the moment someone enters the online store, their shopping experience is delightful. Everything is streamlined, from browsing, measuring, size charts, and fashion tips.
Co-founder Natasha Cruz shares, “We love to empower people to dress well. Firstly, we do this by inspiring and educating them, but that’s not all. For us, the fabrics and workmanship are also important. We work with quality producers in France, Italy, and England.” She adds, “The Italian mills that produce our fabrics work with the best in the fashion business like Louis Vuitton, Gucci, Hermes, and Fendi.”
With more than half a million enthusiastic and active followers on Instagram, Sebastian Cruz Couture fashion knows that they have hit on a winning shopping format.
Commitment and a Logo
Creating wedding pieces remains the most magical experience for the power couple who styled their own nuptials. The fact that they often do 15 weddings in one day shows that the brand has achieved a truly global presence with its luxurious craftsmanship.
Inspiring a lifestyle for people is more than just being stylish, but also rests on the deeper meaning of being successful. They created their powerful logo in the shape of an infinity sign to show their commitment and loyalty to their customers. They are also committed to giving back by helping others in need, including donating free wedding suits.
People are encouraged to see themselves in the brand’s clothing rather than comparing themselves to models, and that is the one reason they never show faces on their Instagram posts.
Cesar and Natasha Cruz share this important vision: “When anyone looks at the symbol of our brand, we want them to see our commitment to education, inspiration, and empowerment. Confidence comes from believing in ourselves, and clothing can give everyone the energy level to look, feel and do good.”
Building a relationship of trust encourages them to continue creating fashion for success, allowing everyone to enjoy the shopping experience of their fast fashion online store with the luxury of their brand.
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