Tourneau the largest retailer of luxury timepieces in the United States kicked off the brand’s 115th Anniversary with the opening of their new Bryant Park store. Located at 3 Bryant Park (the corner of 6th Avenue and 42nd Street) the store is at a prime crossroads that attracts six million tourists and locals annually. The 3,330-square-foot space will house over 17 premiere luxury watch brands and will feature specialized boutiques for Rolex, Cartier, Jaeger- LeCoultre, Panerai, IWC, Breitling, Tudor and Longines. Other brands featured include Franck Muller, Glashütte Original, Bell and Ross, Devon, Bucherer, Nomos, Frederique Constant, Hamilton, Ball Watch and Casio as well as Tourneau’s own watch brand, TNY and Certified Pre-Owned timepiece collection. 

Tourneau executives, including CEO Ira Melnitsky, celebrated the opening with a ribbon cutting ceremony and reception on yesterday, attended by media, customers and neighboring Bryant Park businesses.Ira Melnitsky, CEO of Tourneau made a statement:“We are proud to mark our 115th anniversary with a new location in Manhattan, Tourneau’s hometown.” “We are excited to showcase our valued brand partners’ timepieces in a newly-designed contemporary retail environment, which is a model for the look of all Tourneau stores nationwide in the coming years. Construction on Tourneau Bryant Park, which was designed by Tourneau’s in-house Store Development & Design team with New York-based Kenneth Park Architects, began in September as part of a movement to revitalize Bryant Park’s luxury retail shopping district. 

The 115th Anniversary celebration will continue throughout the year with in-store events featuring special displays, memorabilia and gifts for its customers. Tourneau will also unveil the 1900 Collection of limited-edition anniversary watches, culminating 115 years of artistry, expertise and quality. The Tourneau legacy began in 1900 with the establishment of a family-owned watch selling business in Western Europe, which migrated to Manhattan in 1925. The first flagship store on Madison Avenue saw immediate success, and allowed the brand to open a second location near Penn Station in 1940. 

Tourneau quickly became recognized as a watch innovator and continued to expand the brand footprint by opening stores across the country. The Tourneau TimeMachine, an advanced, multi-level luxury watch superstore, opened on 57th Street in New York City in 1997, and held a Guinness World Record until the brand surpassed itself by opening the Tourneau Time Dome the World’s Largest Watch Store in Las Vegas in 2005. Today, Tourneau welcomes more than four million visitors annually to 30 plus stores nationwide.