Trump Got More Latino Support Than Believed In The Last Election, Almost Getting The Majority Of The Vote

President Donald Trump received more support from the Latino electorate than initially believed in the 2024 election, even getting close to winning the majority, according to new data.

Concretely, the Pew Research Center showed that Trump got 48% of the vote among Latinos, compared to 51% who supported Kamala Harris. The data comes from surveys of validated voters, most recently one among 7,100 people conducted between November 12 and 17 last year, the organization explained.

Exit polls were off, showing that the now-president received 42% of the group's support, while Kamala Harris got 56% of the vote.

The figures illustrate how Trump has made remarkable inroads with the demographic, considering he got 28% of the support in the 2016 election, compared to 66% who voted for Hillary Clinton. The shift, however, could already be seen in 2020: back then, Trump jumped to 36% of the Latino vote, while Democratic candidate Joe Biden received 61% of the support.

Axios noted that Trump's performance with the demographic was the best for a Republican candidate in modern times. That is, dating back to 1960.

The scenario was also illustrated by a recent focus group observed by NBC News as part of the 2025 Deciders series, produced by Syracuse University and the research firms Engagious and Sago.

The study concluded that Latino voters played a key role in getting Trump reelected. And months later, even as many are being targeted by the administration's immigration crackdown, the group appears to largely remain supportive of the president and his policies.

Overall, group members agreed that they mostly support Trump's broad actions as a president, including his handling of unlawful immigration. Most of the participants (all but four), said they voted for Trump in 2020, and that their support for him has not wavered.

"He's keeping his promises and he's doing what he said he was going to do," David L., a 60-year-old Georgia voter who grew up in Mexico, said of Trump.

The group's unison began to crack when the topic of conversation switched to mass deportations, even as they broadly supported Trump's views on immigration. Three of them disapproved of his handling of illegal immigration broadly, while 10 approved.

NBC News noted, however, that the observation may not reflect Latino Trump voters' broad views, because, unlike a poll, which uses statistical methods to demonstrate how a larger population feels, focus groups dig deeper into how individual panelists view key questions facing the country.

An April poll, however, shows a nuanced picture, with many saying they feel betrayed by the scope of his policies, particularly immigration enforcement. Concretely, almost three in four Latinos (72%) said they disapproved of the way Trump is handling his job as president, with 54% who do so strongly, according to a poll by the Pew Research Center. Only Black people surveyed have a higher disapproval rate of Trump, with 82%.