Nickelodeon Celebrates Latino Culture Partnering With Bilingual Collection Of Nursery Songs 'Canticos' [INTERVIEW]

Canticos
From "Mi Burrito Sabanero" to "Los Pollitos," Nickelodeon will bring all of the Canticos characters to screens and isles in stores with a new consumer product line that aims to keep kids engaged during the holidays and learn about the Latino traditions while learning Spanish. Photo: Canticos

The most beloved nursery rhymes and songs from all over the Spanish-speaking world , besides being designed and characterized by “Canticos,” a branded collection of books and APPs founded by Encantos Media Studios with the intention to foster child’s development, soon will be  hit the stores isle.

Encantos Media Studios is partnering with Nickelodeon to develop the first collection of consumer products for infants and toddlers, inspired by Hispanic songs like “Los Pollitos,” “Elefantitos,” and “Mi Burrito Sabanero.” With this great alliance, “Canticos” and the American cable and satellite television network celebrate Latino culture while promoting child growth and building fine motor skills through language, music, and math skills.

With toys, accessories, home, books and more, Nickelodeon is expecting to launch Canticos short-form content in Spring 2018 on Nick’s digital preschool platforms, including Nick Jr, the Nick Jr. App and NOGGIN, Nick’s video subscription service.

Latin Times spoke with Venezuelan-American artist Susie Jaramillo, creator of the Canticos portfolio and characters, and co-founder of Encantos Media Studios Nuria Santamaria Wolfe, about the partnership, and how parents can keep kids engaged to learn about the Latinos traditions while learning Spanish.

“As mothers Nuria and I were looking for beautiful content that included our lullabies, but we couldn’t find any, and that’s how everything started,” recalls Jaramillo.

“Yes! When we became moms we faced the same challenges and the lack of a great and beautiful Latino content that represented our culture,” added Santamaria.

As a parent company, Encantos Media Studios found the need to provide quality books and videos that feature the iconic characters of the Latino community. “We focus on the celebration of the Latino nursery rhymes,” said Nuria. “Made by Latinos, for Latinos, and for the rest of the world, with Nickelodeon we are going to share and bring more content and reach more families everywhere,” said Nuria to Latin Times.

To bring a real Latino experience to the consumers, Susie Jaramillo and Nuria Santamaria Wolfe will be completely hands on the mass production and design of Canticos for Nickelodeon. “They really loved what we created so far and they gave us absolute control, which is something really unusual in partnerships,” said Susie. As an artist, and the mastermind behind all the drawing of the books, Susie Jaramillo said that they will be approving everything Nickelodeon’s team puts together, and will be working very close with the production.

“From the moment we first saw it, we loved how Canticos brings together kids and families from all backgrounds through bilingual stories and culturally authentic songs and characters,” said Pam Kaufman, CMO and President, Consumer Products, Nickelodeon. “The appeal of this property is universal and we look forward to introducing a gorgeous consumer products line for infants and toddlers that embodies the spirit of this terrific property.”

In its 38th year, and the number-one entertainment brand for kids, this is the very first time Nickelodeon explores content for babies. Even though the company has built a diverse, global business by putting kids first in everything it does, their lineup is dedicated to kids 2 years and up. Nickelodeon’s U.S. television network is seen in more than 90 million households and now is filling the gap the best way possible, with Latino content.

Find here the Canticos bilingual books and download the free app, which is available in 8 languages, plus multilingual 3-D animated videos with a popular songs. Books in the collection include: 

  • Little Elephants / Elefantitos; which focuses on the concept of counting, numbers
  •  Little Mice / Ratoncitos; focusing on shapes
  • The Birthday Book / Las Mañanitas; highlighting the meaning of birthdays
  • Little Skeletons / Esqueletitos; which emphasizes the concept of telling time
  • Little Donkey / Mi Burrito; which is inspired by a popular Latino Christmas carol
What do you think?
Lifestyle Reporter

Shirley Gomez has been exposed to many aspects of the art world. Besides being a Fashion Journalist, she studied Fashion Styling and Fashion Styling for Men at the Fashion Institute of Technology in New York City, Interior Design at UNIBE and Fashion Design at ITSMJ Fashion School in the Dominican Republic. She worked as a Fashion Journalist, Fashion Stylist and Social Media Manager at one of the most recognized magazines in the Dominican Republic, Oh! Magazine, as an occasional Entertainment Journalist, of the prestigious newspaper “Listín Diario”, as well as a fashion collaborator of a radio show aired in 100.9 FM SuperQ. When Shirley is not writing you can find her listening Demi Lovato or Beyonce's songs, decorating her apartment or watching Family Feud.

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