Abenomics Bra: Swiss Bra Tries To Provide ‘Boost’ To Japanese ‘Growth Strategy’

Models wearing the "Branomics Bra". Twitter/HuffPostUKPics

The Swiss lingerie maker Triumph International's Japanese division has launched the "Abenomics" bra, the latest of a line of "concept bras" which over the last quarter of a century have become known as an event and important publicity tool for the company, Reuters reported.  The name refers to Japan Prime Minister Shinzo Abe's "three-arrow" plan for the Japanese economy, which combines monetary easing with new public works spending and a program of reforms which seek to stimulate private investment.  The "Branomics Bra" will reportedly not go on sale, much like its Triumph predecessors in thematic lingerie - earlier models included solar-powered, recycled and "husband-hunting" varieties. 

"We hope that, as the Japanese economy grows, we can also help bust sizes to get bigger," Triumph spokeswoman Keiko Masuda told Reuters.

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The bras feature a rising trendline and embroidered arrows and promise a "two percent increase in volume" through extra padding.  Prime Minister Abe's economic revival plan aims to bring inflation in the country to two percent in two years.

Triumph International, the Swiss company which is producing the "Branomics Bra", has put out several similarly playful bras.  In 2009, the "Konkatsu Bra" - also known as the "marriage hunting" or "husband hunting bra" - made light of Japan's struggles to keep up its birthrate as women marry later or never.  The bra came with a timer counting down much time the wearer had to get married.

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The Daily Mail reported on Tuesday that Japan's Nikkei rose above 14,000 for the first time in almost five years, a development which many financial analysts have imputed to Abe's economic policies.  The Japanese economy has been further aided by the yen's drop in value against the dollar, which has encouraged exports, especially to the United States and China.  The yen has fallen 22 percent against the dollar since November.  The Nikkei has risen 63 percent since "Abenomics" - as the prime minister's fiscal proscriptions were dubbed during his campaign - began to take effect. 

Japan's monetary supply doubled last month after the national bank embarked upon Abe's radical monetary expansion effort.

The first two "arrows" of Abe's "three-arrow" strategy for reviving a stagnant Japanese economy have been described in various sectors as Keynesian in their pursuit of monetary and fiscal stimulus for the short-term while simultaneously trying to promote private sector investment-led growth to ensure longer-term competitively. 

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David Iaconangelo is a Brooklyn-based writer and translator.  Formerly editor of ZafraLit, a blog of new short fiction from Cuba.  He has lived in and reported from various Latin American countries.