Alexandria Ocasio-Cortez
Alexandria Ocasio-Cortez AFP / SAUL LOEB

Congresswoman Alexandria Ocasio-Cortez has renewed her campaign efforts for President Joe Biden and Vice President Kamala Harris by engaging the Latino community through the Copa América tournament.

The 40-second ad features AOC speaking directly to the lens, emphasizing the importance of voting for Biden:

"It's time to talk to your friends and family about why voting for Joe Biden... When we talk about fighting for working families, confronting corporate greed, protecting our freedoms, or democracy, we are all on the same team, the Biden-Harris team."

She then goes on to encourage viewers to use the Copa América as an opportunity to engage more voters, adding, "take a break to talk with your friends and family about why they are voting for Joe Biden and Kamala Harris."

The video is part of a larger strategy by the Biden campaign, which has invested millions of dollars Latino-targeted advertising, especially during the Copa América. The strategy has included organizing events at sports bars and a substantial advertising campaign in both English and Spanish, which included an ad highlighting the President himself.

"Four years ago, we were shut down. Stadiums were empty. Trump failed us," the narrator of the ad says. "But then Joe Biden took over. He reopened the country and got us back on track."

In their watch parties at sports bars and restaurants, the campaign also offers bilingual toolkits for voters and organizers to host watch parties at home, complete with "half-time" and "cervecita break" conversation guides, "to engage their guests around how President Biden is delivering for Latino families compared to Trump's anti-Latino agenda," the campaign said on Thursday.

The approach targets three of the seven key swing states with significant Hispanic populations, where Biden received less support in 2020 compared to Hillary Clinton in 2016.

According to Pew Research Center, an estimated 36.2 million Hispanics will be eligible to vote this year, up from 32.3 million in 2020. In the last election, 38% of Latinos supported Trump, an increase of ten points from 2016, while the majority (59%) voted for Biden.

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