camilo ochoa
@soycamiloochoa/Instagram

After being found murdered in his home, a chilling video of Mexican influencer Camilo Ochoa Delgado, also known online as "El Alucín," was published on YouTube detailing the threats to his life in the months leading up to his death. Ochoa, 42, had gained attention on social media for openly claiming ties to organized crime and Los Chapitos, the faction of the Sinaloa Cartel led by the sons of Joaquín "El Chapo" Guzmán.

The nearly hour-long video, uploaded posthumously to the channel Grillonautas2, just one day after his body was discovered, details the tactics various criminal groups in Mexico would employ to intimidate and harass Ochoa. "They started sending me audios about everything they were planning... they're coming for you, they're coming for a daughter, they have this address of yours, this and this. They're checking your accounts, they blocked them, the bank ones, the social media ones," Ochoa recounts.

In the weeks before his murder, the Mexican influencer alleged that he was subjected to public intimidation campaigns and digital threats spread through social media accounts and channels tied to organized crime. He accused accounts like Culiacanazo News of sharing videos in which, through interrogations of alleged rivals and recorded executions, direct messages were sent to him. In one of those clips, with a victim's body visible, someone is heard saying: "Here's a greeting for the mythomaniac loudmouth Camilo Ochoa, from MF. For being a liar."

The attack that ended Ochoa's life occurred just before 5:00 p.m., when an armed individual, described by witnesses as hooded and wearing gray and denim, entered Ochoa's residence in the Lomas de Cuernavaca subdivision of Temixco, Morelos, and opened fire multiple times. The assailant fled the scene in a white Chevrolet‐type vehicle. Ochoa's body was discovered in the bathroom of his residence, shot multiple times, wearing gray pants, a black shirt, and white sneakers.

Born Carlos Ochoa Delgado in Sinaloa, the influencer often called himself "the black sheep" of a wealthy family. In a 2023 interview with "Univision Noticias," Ochoa revealed that his relatives owned the El Pollo Loco restaurant franchise. He said he turned away from that family legacy to live a different life, one he described as immersed in drug trafficking and the culture surrounding it.

At the time of his death, Ochoa had amassed a substantial following across platforms: over 348,000 subscribers on YouTube, more than 208,000 followers on Instagram, and hundreds of thousands more on TikTok and Facebook. Ochoa openly spoke about his run-ins with criminality in the past, including a 2004 kidnapping by the Los Zetas criminal syndicate while working with his family's business, a violent episode that cost his family a large ransom and profoundly impacted his trajectory.

In 2014, he claimed he joined the Sinaloa Cartel, overseeing operations in Mazatlán, and was later incarcerated for weapons-related charges; he was released in 2022. Earlier this year, Ochoa's name appeared on flyers distributed in Culiacán that labeled him, alongside other public figures like Mexican musician Peso Pluma and YouTuber Markitos Toys, as a "financial collaborator" of Los Chapitos.

With Ochoa's murder, he has joined El Chilango, El Pinky, and El Gordo Peruci on the list of online personalities suspected to have been murdered by drug cartels in Mexico. The state of Sinaloa has become an epicenter of violence in the country ever since the Sinaloa Cartel split into two factions, and has been engaged in a violent gang war since last year.

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