Apple has drastically expanded the quantity of data it keeps on Google's cloud services, reports claim. Hence, the Cupertino-based giant's storage needs are now beyond its servers' capacity.

Sources told The Information that Apple was on course to spend approximately $300 million on Google cloud storage services in 2021, a 50 percent increase year over year.

Apple boosted the quantity of customer data it stored on Google services by around 470 petabytes in November 2020, bringing the total amount of data on Google's cloud to more than 8 exabytes.

Reports made by AppleInsider pointed out that a single exabyte is enough to record a video chat that lasts more than 237,000 years.

Apple appears to be receiving a reasonable price on Google cloud storage as well. According to Google's cost calculators, holding 8 exabytes of data costs around $218 million each month.

The Cupertino-based tech giant pays Google around $300 million per year to store the same amount of data.

Spotify was Google's third-largest customer behind Apple and ByteDance, with roughly 460 petabytes of data, Twitter was fourth with 315 petabytes, and Snapchat was third with about 275 petabytes.

Apple uses both Amazon Web Services and Google's cloud to store customer iCloud data. Apple encrypts that data, so neither Amazon nor Google can access the customer's iCloud information.

The new report on Apple's expanding cloud storage demands comes as the company prepares to deploy iCloud+. This privacy-focused feature was announced earlier this month during the WWDC presentation. 

iCloud+, which was announced as an update to iCloud, will be accessible for the same monthly membership pricing as iCloud. It will include features such as Private Relay, which prevents others from tracking your internet history. Hide my email and HomeKit Secure Video were also released as part of the iCloud+ bundle.

Although Amazon Web Services continues to dominate the cloud storage business, Google has carved out a niche for itself. Apple, for example, uses object storage, a type of Google cloud storage built to handle data needs such as audio and video files, as well as documents.

Apple uses both Amazon Web Services and Google's cloud to store customer iCloud data. Apple encrypts that data, so neither Amazon nor Google can access the customer's iCloud information.

GettyImages-1090897606 NEW YORK, NY - JANUARY 29: A man checks his phone in an Apple retail store in Grand Central Terminal, January 29, 2019 in New York City. Apple is set to report first-quarter earnings results after U.S. markets close on Tuesday. Drew Angerer/Getty Images