Election Day
Latinos in California are set to play a crucial role in Presidential and state elections ahead of Super Tuesday. This is a representational image. Pexels.com

The race for the November general elections will heat up this coming Tuesday with one of the most decisive events during campaign season— Super Tuesday.

16 states and one territory will cast their ballots to decide who should represent each major party in the 2024 presidential election. States like Alabama, Massachusetts, Texas and Florida are among the ones who will be taking to the polls on March 5.

This Super Tuesday, in particular, will be an interesting one to follow. With a third of delegates expecting to be assigned by the GOP, this event will be former U.N. Ambassador Nikki Haley's last shot to slow former President Trump's momentum as he heads for the party's nomination.

In fact, in a seven-figure national cable and digital ad campaign, Haley and her team promised to keep the campaign going through at least this Tuesday, making it even a more decisive primary-elections day for her attempt to keep the GOP's candidate still undecided.

President Biden, on the other hand, is the main option for Democrats, given that Democratic Rep. Dean Phillips of Minnesota is still running a long shot challenge and currently holds zero delegates compared to the incumbent's 206.

But while most eyes will be on the presidential race, particularly on the Republican side, voters in some key states will simultaneously be making other decisions.

California, for instance, will be one of the highest profile state races, as they will get their say on the Democratic nominee for the Senate seat long held by the late-Sen. Dianne Feinstein, now occupied by Sen. Laphonza Butler. Because it is a solely blue state, the primary will likely signal the front-runner for the election in November.

The Golden State has one of the highest proportion of Latino populations across the country, hence making the group's vote be a key demographic to attain in these elections.

"California Latinos are expected to set new turnout records heading into the Presidential Election in 2024," said NALEO Educational Fund CEO Arturo Vargas. "Our community is an established political force in the state that, through robust voter outreach and engagement, will likely help determine the outcome of some of the most competitive congressional elections races in the nation."

Here are other key takeaways to know about the Latino electorate in California ahead of the November elections, according to NALEO Educational Fund.

  • At least 4.8 million Latinos in California will cast their ballots this November, an increase of 6.1% from 2020 and 44% from 2016.
  • The Latino share of all California voters in 2024 is expected to be 28.4%, which mirrors the Latino share in 2020 and is a 22.4% increase from 2016
  • More than 32% of voting-age citizens in California are Latino. As of August 2023, there were 6,333,247 Latinos registered to vote in the state, comprising 29% of all registered voters.
  • Latino registered voters in California tend to be younger and more affiliated with the Democratic party than non-Latinos.
  • The Latino vote in California is expected to play a crucial role in the battle for the U.S. Senate seat that will be filled after the passing of Sen. Dianne Feinstein. In this same vein, Latinos are candidates in some of California's most hotly-contested races that will determine the balance of power in the House of Representatives. Rep. Mike Garcia, State Assembly member Rudy Salas and State Sen. Melissa Hurtado are just some of the Latino candidates looking for a seat in Congress this November.

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