Diversity Now! Fast Fashion Brand Celebrates Inclusion In Its 2019 NYFW Presentation

ZAFUL, as a leading fast-fashion brand, a one-stop online retailer for today's most daring, exciting and edgy fashion apparel, held its first New York runway show. The brand keeps constantly bringing various collections with affordable prices to their customers worldwide and the latest coming collections are all about redefining trends, design excellence and exceptional quality to satisfy the needs of every aspiring fashionista.

Armed with its power and strength in the fashion industry for over 5 years, ZAFUL brought together models of all ethnicities, ages, the disabled, besides +LGBTQ, who will represent the key feature of this collection — "Multi-Diversity". Also, this inspiring evening of ingenuity, creativity, and self-expression was in collaboration with the lighting artist VIOLET.

This fashion presentation captured diverse voices and different perspectives in the fashion industry and as one of the top diversified brands, ZAFUL hopes that every female's voice can

be heard all the time. Therefore, they invited women from multiple races, cultures, and subcultures to speak for their groups. To create lasting, sustainable change, it needed to

be informed by authentic voices.

Consumers are increasingly using their voices, asking to see themselves represented. When LGBTQIA+ are increasingly under threat worldwide, high profile non-binary and transgender models in the spotlight are helping to change beauty standards; while lifestyle blogs and body positivity activists on social media are democratizing the fashion landscape, creating new role models. Hopefully, this influence will continue as an upward trend in diverse representation on the catwalk, in editorial and advertising.