Last year, when the hunt for Mexico's most-wanted kingpin Joaquín "El Chapo" Guzmán was at its height, Grupo Rev, a mask making company near the Mexican city of Cuernavaca, in Jiutepec, Morelos, made a huge profit from a mask of Guzmán, since it was the store’s Halloween bestseller.
But now, it's time for piñatas to move over, because Donald Trump masks are the ultimate party accessory! (You can actually have both, piñatas and masks for a more complete affair.)
Third-generation co-owner of the mask company, Ricardo Esponda told CNN Money that at first, the mask was made only from latex, like most other masks in the store, but clients began suggesting it should have hair for the ultimate realistic touch. “We weren't making this mask with hair at first, “but some of our customers asked for it. It's got to have hair,” Esponda explained.
The masks are also sold in the United States for $19.95 a piece, that is, unless you want the deluxe, hairpiece version, which goes for $23.
Caretas REV or Grupo Rev, allegedly rose to fame with another infamous political character from the 90’s, Carlos Salinas de Gortari, whose mask was a top seller for many years, after he was accused of having one of, if not the most, corrupt administrations in Mexico’s history.
The company in fact exports to almost 30 countries globally, and at the time they made the Chapo Guzmán masks they saw an immediate boost in sales. "We could not meet the demand,” Esponda said. “The mask totally sold out right away.” But now, we have strong reasons to believe the next Halloween bestseller will become Mr. Trump’s accurate latex portrait. Two factors could weigh in on the titans’ face-off: the drug lord could magically accomplish a third escape from his maximum security prison cell, or the mogul could get nominated as the GOP presidential candidate, which would make either of them the most relevant person of the moment. Which of the infamous characters will prevail this Halloween? We’ll have to wait and see.
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