Facebook pulled off a major update to its newsfeed yesterday and only a handful of people noticed. According to The Verge, Facebook has been trying to restyle its newsfeed into something visually compelling and intuitive. Yesterday, the popular social media site finally made a successful step in achieving its goal. The newsfeed now employs new fonts; Arial and Helvetica, larger photos and logos and Facebook has cleaned out a lot of the visual clutter.
Another noticeable change is that all users will now see a big search bar at the top of their screen. English-speaking Facebook users will see a Graph Search bar, where they can type in queries like "Friends of friends who are single." Non English-speaking Facebook users will see ordinary search results, like people, places, and Pages.
The reason most people probably didn’t notice is because all the changes were intended to make the users experience of viewing your newsfeed more seamless, while not bombarding users with the shock an entirely new redesigned newsfeed. If you hadn’t notice the changes then the designers over at Facebook accomplished their goal of letting users focus on what they see and not the way they see it.
Last March’s Facebook’s redesign was pitched as a way to create visual parity between the company's desktop and mobile apps but the company realized the two are not equal. "We recognize that while we strive for design consistency, part of that is recognizing that the way you use things on a PC is different from how you use things on your phone," says News Feed product manager Greg Marra, "but it's important that we cut these from the same cloth.”
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