Google Pixel 4a Release Date Set On Aug. 3; Here's Everything You Need To Know

Google is set to announce its upcoming budget Android phone next month. On Thursday, the tech giant unveiled a teaser page on Google Store to build the hype around its new phone, the Pixel 4a, which will officially launch on Aug. 3.

In the teaser, Google’s hidden Easter egg reveals that the launch date for the new phone would be next week. By tapping the boxes on the top of the page in order, the page reveals the Aug. 3 launch date for the handset. Known tech blog 9to5Google was the first to spot the Easter egg.

The new handset is expected to directly compete with Apple’s new budget phone, the iPhone SE, which is packed with the same powerful processor as the iPhone 11 and features wireless charging and water resistance. Google has yet to announce the price of the Pixel 4a but rumors suggest it will cost around $399, same as the starting price for the 2020 iPhone SE.

The Google Pixel 4a is the successor of last year’s Pixel 3a, which also launched for $399 but had almost the same features as the more expensive Pixel 3, including its high-end camera. It is also expected to be a budget version of Google’s 2019 flagship, the Pixel 4.

Last year, Alphabet CEO Sundar Pichai revealed that Google had failed to manage to dominate the U.S. smartphone market with competitors like Apple and Samsung, but its low-cost Pixel phones had helped boost the company’s sales. “With the launch of Pixel 3a in May, overall Pixel unit sales in Q2 grew more than two times year over year,” Pichai said during Alphabet’s Q2 2019 earnings call in July 2019.

If the phone launches on Aug. 3, then it will arrive before Google’s highly touted Pixel 5 flagship phone, which is expected to launch sometime in the fall. As of this writing, it remains unknown when the Google Pixel 4a will be out on the market or how much it will cost but tech enthusiasts can expect more details from Google on Aug. 3.