Taylor Swift surprised her fans by simultaneously announcing her new album and her first official appearance on a podcast, accompanying her boyfriend Travis Kelce, a player for the Kansas City Chiefs, on New Heights, a program she hosts with her brother Jason.
The new episode of New Heights airs this Wednesday, August 13, 2025, at 7:00 PM ET. Here's how to watch it and why this episode has become a global event.
1. Date and time of the premiere
The episode featuring Taylor Swift will premiere on Wednesday, August 13 at 7:00 PM ET. In Spain, it will be available early Thursday, August 14 at 1:00 AM, while in Mexico it will be available on the same Wednesday at 5:00 PM.
2. Available platforms
The program will be available on New Heights ' official YouTube channel, where English subtitles and automatic Spanish translation can be activated. It will also be available in audio format through Spotify, Apple Podcasts, Amazon Music, and Wondery.
3. Episode content
Taylor's appearance comes after a carefully curated campaign of anticipation. A sneak peek showed her opening a suitcase with her initials and a record, which served to reveal the title of her new album, The Life of a Showgirl . The announcement was made at 12:12 a.m. ET on August 12. The teaser also showcased the couple's closeness, with references to their attire and their on-camera chemistry.
On social media, the reaction was massive. One of the promotional clips garnered more than 4.5 million likes and an engagement rate of 145 percent, well above the usual average for this type of post.
4. Schedules by region
| Region | Local Date/Time | Platform |
|---|---|---|
| Spain (peninsular) | Thursday, August 14, 1:00 a.m. | YouTube / Spotify / Apple Podcasts |
| Mexico (CDT) | Wednesday, August 13, 5:00 p.m. | YouTube / Spotify / Apple Podcasts |
| Boca Raton, Florida (ET) | Wednesday, August 13, 7:00 p.m. | YouTube / Spotify / Apple Podcasts |
This is Taylor Swift 's first public interview since being named Time Magazine's Person of the Year in 2023. The New Heights podcast already had a solid fan base, with 2.5 million subscribers by the end of 2024, but the artist's presence positions it to reach much broader audiences. The episode blends two rarely intersecting worlds: pop music and professional football, creating a product of interest to both fans of the singer and followers of the sport.
6. Keys to the strategy
The presentation was marked by iconic elements associated with Taylor, such as the use of the color orange, references to the number 13, and precise timing between the release of the teaser and the announcement of the new album. This tactic generated global anticipation and conversation.
For media outlets and content creators, it's key to leverage terms like "Taylor Swift podcast Spanish," "watch New Heights with Taylor," or "listen to Travis Kelce podcast" to capture organic searches.
