Apple’s iPhone 7 smartphones will be unveiled to the world in early September. However, since the new iterations of the Cupertino-based tech company do not really account for a major upgrade compared to their predecessors, the iPhone 7, iPhone 7 Plus and iPhone 7 Pro could be easily overshadowed by Samsung’s upcoming phablet, the Galaxy Note 7.

Since the rumor mill has pretty much exhausted everything consumers want to know about the iPhone 7 models, many consumers already have a clear picture of what the new iOS-running smartphones would be like. 

Since the start of the anticipation for the iPhone 6s and iPhone 6s Plus successors, it was already revealed that the new handsets will most likely be minor upgrades.

Leaked photos of the new iPhones have already established that they will only sport subtly redesigned bodies. The most premium offering among the three, the iPhone 7 Pro, will have the most altered form due to the dual-lens camera system and the pogo pins at the back. And even with these modifications, the device still has great resemblance to the previously released iPhones. 

Thus, it is not surprising that Quartz’s survey found out that very few — specifically only 9.3 percent — of the U.S. iPhone users who responded to the survey stated that they are likely to purchase the new iPhones this year.

This is already bad news to Apple, given that the tech giant has been facing declining phone sales with its previous releases. Fortune pointed out that the dwindling excitement over the upcoming iPhones and the limited innovation they bring per the online leaks are taking a tool on the company’s not-so-distant future. 

Aside from the minor redesign of the handsets, it did not help that Apple scrapped the ubiquitous 3.5mm headphone jack in favor of its very selfish means of establishing its products’ identity in the market.

As of late, it is not clear whether the iPhone 7, iPhone 7 Plus and iPhone 7 Pro will come with a lightning to 3.5mm jack dongle or lightning EarPods or even both. 

GSM Arena just reported about a YouTube video that shows the lightning EarPods. By the looks of it, it is possible that the new iPhones will come with the EarPods. However, this could just add up to the reasons why iPhone users are unlikely to upgrade this 2016. 

While Apple fans may decide to skip on this year’s handsets, they will be thrilled to know that 2017 marks the 10th anniversary of the iPhone, so the Cupertino giant is reportedly looking to launch “new” iPhones with “bigger changes,” as per Gizmodo

For the time being though, Apple will most likely be overshadowed by Samsung’s Galaxy Note 7 which is getting a lot of attention for sporting the first ever iris-scanning technology in a smartphone and many other noteworthy specs and feature upgrades.