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Jennifer Lopez founded BodyLab and launched the nationwide 10 week weight loss challenge encouraging women to become the girl of their dreams. BodyLab

Just when we thought superwoman J.Lo couldn’t be more multifaceted, she created a revolutionary lifestyle brand for women, BodyLab by Jennifer Lopez, which just announced their nationwide #BeTheGirl Challenge encouraging women to become the girl of their dreams in an effort to combat the rising rate of obesity in the United States. The four-week registration period began on April 27 and the challenge invites women across the nation to kick-start their health and fitness goals to become a happier, healthier and more confident version of themselves.

The program is reportedly built for success. The #BeTheGirl Challenge allows participants to use the BodyLab fitness tracking tools in their free App, as well as a selection of BodyLab’s lifestyle supplements as a foundation to take this journey with Jennifer Lopez. Following the official kick-off, participants will commit to a 10-week program with Jennifer Lopez as their inspiration and motivator along with a team of experts. They will receive healthy and easy-to-make recipes, personalized fitness plans and expert nutritional advice from Jennifer Lopez and a team of hand-picked experts.

“I’m asking the women of America to join me this Spring in the #BeTheGirl challenge so together we can work, motivate and empower each other to be the best version of ourselves,” said BodyLab Founder, Jennifer Lopez. “When I eat, you eat. When I sweat, you sweat. When I run, you run. Let's kick start a healthy lifestyle together with the BodyLab line of products, free App and online tools.

The three phases of the #BeTheGirl Challenge are: Repair and Reboot: Kick starts your body as you begin The Challenge with a detox & cleanse plus a fat burner contained in the 7-Day Ultra-Fast Slim Kit. Burn and Build: Stimulates fat burning and metabolism boosting with the Thermodynamic Total Burn, Thermodynamic Pre-Workout Extender and BodyLab TastyShake Complete Whey Protein Complex. Endurance: Helps participants to maintain their stamina through the Endurance Boosting Deep Tissue Oxygenator, which has been clinically shown to improve VO2 max (the established measure of fitness), and Advanced Joint Formula for Active Women.

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