How many times during your teenage years did you face the pressure to look good? How about now? Has anything changed? Most of the time women wake up every day wondering, "What will my hair look like today? Will it be flat and manageable enough to wear down, or will you have to wear it up?"

Dove understands the struggle and launched a campaign especially to cover this topic.

This campaign is the next phase of Dove Hair’s #LoveYourHair campaign – which found that 8 in 10 women feel pressure to wear their hair a certain way, and that for many, these pressures began at an early age.

Dove Hair wants to help change this for the next generation, and believes a positive role model can greatly impact a girl’s confidence. In fact, 82% of girls learn to care about themselves from their mother. To help moms everywhere get involved, Dove Hair has created a customized, animated message generator that mothers can share with their daughters and on social media by uploading a photo at

This digital uploader encourages moms to get involved and help ensure she grows up feeling confident. Celebrate the beauty of your daughter’s hair today–so she loves her hair tomorrow!