McFarlane Toys - One of America’s top action figure manufacturers, founded by famous comic book creator Todd McFarlane (Spawn creator) is releasing its first ever digital collection starting with the SPAWN LAUNCH SERIES. This exciting digital collection includes characters such as Spawn, The Redeemer, and The Clown, and will be available on McFarlaneToysStore.com on December 1, 2022. 

McFarlane Toys has become an industry leader, redefining the action figure market standards and has become a staple in any collectors home. Now the exciting collection allows fans to purchase and interact with action figures in a brand new way. All drops will be available first on McFarlaneToysStore.com - physical or digital - or on McFarlaneToys.Digital as digital only releases. The custom digital storefront was built by the Rarible Protocol and the digital collectibles will be released on Polygon and can be held in any Polygon-supported digital wallet. 

I got to get a glimpse of the digital storefront at the McFarlane NYCC media party and a walk-through with the digital artist Trevor Dietz @builtbytrevor. Imagine having a digital art gallery or living room (THE SIMS) and engaging with your collectibles, showing off your collection digitally and from your phone. The digital collectibles will be released across the McFarlane portfolio concurrently with their physical counterparts, as a bundle or as digital-only releases. So for those who love their physical collection, yes you can have both! However, certain important pieces from McFarlane Toys’ thirty year history will only be released as digital. The new and exciting detailed content has been created by the same artists and development teams that work with top-notch AAA games Studios such as Sony, EA, 2K, Riot Games and more.

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In conjunction with the digital store releases, Mcfarlane Toys is also launching a new Buy to Earn Program.

Buy to Earn Program

"Consumers that place an order for $100 or more at the McFarlane Toys Store during November, and use the promo code *DIGITAL* at checkout will receive 5% off their order and also one SPAWN LAUNCH SERIES digital collectible. Additionally, the top 500 McFarlane Toys Store spenders during November will also receive three SPAWN LAUNCH SERIES digital collectibles. This is the first ever McFarlane Toys Digital collection, featuring appearances from Spawn, The Redeemer, and The Clown. Collect the whole set for secret rewards.

At launch on December 1st, McFarlane Toys will release a viewer app on PC featuring gallery spaces that consumers can build and decorate. This also includes sharing features, and gamification. Everything consumers do in the app with their collection will earn them experience points to unlock exclusive rewards and drops. The digital collectible marketplace is accessible through McFarlaneToys.Digital."

“We have seen the emergence of digital collectibles as a new way to engage with fans and the toys they love. This unique space allows us to build a better platform and digital experience that can only enhance the traditional art of collecting and create a collector space that can house an infinite number of toys,” said Stephan Tetrault, COO of McFarlane Toys.

McFarlane Toys Digital Collection Demo