IN PHOTO: Nintendo signage is displayed at the company's booth at the 2014 Electronic Entertainment Expo. REUTERS/Kevork Djansezian

Nintendo has announced that its first ever smartphone app titled "Miitomo," will be launching in the US and Europe on March 31. Previously the company promised a March release outside of Japan but with the month almost over fans were wondering if the app would be pushed.

"Miitomo" is an app using Mii avatars to encourage discussion. Once users create their Mii characters they'll be asked friendly conversation starter questions. The answers to these questions will be shared exclusively among the user's Nintendo Network friend list. Users can then start messaging each other as a way of learning more about each other. Plus users can also insert their Mii avatar into real-world photos.

The second element is Miifoto, a feature that lets you snap your Mii in various poses. You can choose different backgrounds and even import your own, creating barmy pictures that are perfect for sharing on social media.

According to Engadget, the app has already attracted one million downloads in Japan. plus on Thursday Nintendo will also be launching My Nintendo, which is a program that rewards players for buying digital games and using apps like "Miitomo."

"Miitomo" will be available on iOS and Android, with the option to import a Wii U or 3DS Mii using a QR code.

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