National CBD Day: Women Tech CEOs Team Up To Take Guesswork Out Of Cannabidiol

With dozens of new brands entering the market each month and its own National holiday on August 8th, CBD is quickly penetrating the daily lives of consumers. Between the quickly proliferating field of options and the wide array of formula choices and strengths, how do consumers know where to start? How much should they take? In what form, and how often? Having built dozens of consumer products and brands between them, Co-Founders Coco Meers (L'Oréal Alumna and Founder

PrettyQuick, gained by Groupon in 2015) and

Marcy Capron-Vermillion (Founder

Polymathic,

acquired by

DevMynd 2017) created Equilibria to restore balance to modern women by demystifying the CBD journey, from the starting dose to personalized routine development and ongoing Dosage Specialist support.

"The CBD market is expanding at a rapid rate, with little regard to quality, service and education," said Coco Meers, Co-Founder & CEO of Equilibria. "We saw an opportunity to deliver not only the highest quality CBD on the market, purpose-built to deliver maximum therapeutic benefits, but white glove, clinical luxury service that caters to each woman individually."

In a sea of CBD brands, Equilibria -launched Spring 2019- proudly offers personalized dosage support led by veteran cannabis educators and unparalleled quality from their exclusive bioscience partner- all to advance the mission of balance for women.

From a 37-year-old working mother with insomnia and exacerbated stress during her period to a 73-year-old plagued with chronic pain whose arthritis prevents her from playing with her grandkids, both women are part of Equilibria's community, and Equilibria gets to know them and their health goals from the start of their journey.

CBD is not a one-size-fits-all solution. Female body chemistry, age, metabolism, health goals, and current medications influence the amount of CBD they need and how often they should take it. With daily and consistent use, CBD can change lives. Finding this balance and relief is a journey, and Equilibria's science-driven support teams are active guides in their members' experience.

Equilibria's female-led team delivers on this vision by focusing their service and R&D efforts on CBD science and female biochemistry. From hormonal regulation and anxiety to auto-immune and inflammation, women's physiological and mental health systems can easily swing out of balance. CBD helps achieve homeostasis throughout the body's systems. Equilibria's Dosage Support team

is trained in female biochemistry and applications of CBD for female health.

CBD can help women at any age, and Equilibria's premier quality, medical-grade CBD with personalized support helps every woman reclaim balance in her life. Coco and Marcy surveyed the landscape of CBD white label manufacturers, but it didn't feel right

to simply purchase a product and re-label, like so many other CBD brands.

These sciences-oriented and data-driven leaders needed to know that every step of the process

was optimized for consumer safety and medical-grade results. They partnered with CFH and work together as partner companies with shared ownership - because they recognized the CFH team was as passionate about traceability, consistency, and results as they were. By partnering strategically at the farm level, Equilibria uses its clinical data and member insights to inform R&D of the genetics program and help influence strain development. The Equilibria team helps take part in the growth and development of CFH crops, and the companies' science teams collaborate closely on product development. As a part of this unique vertically integrated strategy,

Equilibria is positioned to influence earlier parts of the value chain to help inform the future of cannabis and women's wellness.