NVIDIA is pushing through with the release of NVIDIA Ampere GeForce RTX 3000 GPUs this 2020 but the unveiling may not happen until later this year. Although the tech company has never formally announced the release date for the next-generation Ampere architecture, rumor has it that NVIDIA is planning to release it by the end of September.

There have been rumors in recent months that the GeForce RTX 3000 GPUs might be showcased at the GPU Technology Conference (GTC) 2020. Last month, however, NVIDIA announced the cancellation of its keynote presentation at the event due to concerns over COVID-19, suggesting that it’s also pushing back the supposed release of GeForce RTX 3000 GPUs.

“In light of the spread of the coronavirus, it is deferring plans to deliver a webcast keynote as part of the digital version of its GPU Technology Conference later this month,” said NVIDIA in a statement.

Due to the cancellation, speculations are rife that NVIDIA may reveal Ampere in August, with a full launch slated for Computex 2020, which is happening in late September. This rumor started to surface in November last year, when some members of the tech community speculated that NVIDIA would showcase the high-end GPUs at Computex 2020, with midrange cards hitting the shelves in Q3 2020.

With NVIDIA pushing back Computex 2020 until the end of September, tech enthusiasts can expect the tech giant to announce something about the highly anticipated Ampere in a separate event over the summer.

The Ampere is expected to move to a new 7nm process and deliver up to a 75% performance hike compared to its current 12nm Turing architecture. This new architecture will reportedly debut alongside the higher-end Quadro RTX offerings and will initially feature in NVIDIA’s data-center focused Tesla accelerator cards.

Meanwhile, Bloomberg revealed in a recent report that while COVID-19 has affected NVIDIA’s launch plans for the year, it has not impacted the company financially. Amid the global health crisis, NVIDIA has seen a 50% surge in “total gaming hours from its installed base as many students and workers were staying at home.”

Nvidia Images of the highly touted Nvidia GeForce RTX 3080 have reportedly been leaked. Getty Images/Smith Collection