New York, NYLuxury Mexican lifestyle brand, Pineda Covalin, is proud to announce the September 2014 release of the limited edition Marina Abramovic scarf designed in collaboration with Marina Abramovic Institute (MAI). 

A brand committed to the promotion of the art and culture in all expressions, Pineda Covalin is proud to both collaborate with and support MAI with the release of the limited edition Marina Abramovic scarf. Serving as a platform for immaterial art and long durational works, including those of performance art, dance, theater, film, music, opera, science, nature, technology, and undiscovered forms that may develop in the future, MAI is an incubator for collaboration among emerging and established individuals working in these fields.

The limited edition Marina Abramovic scarves will be available for purchase in Pineda Covalin boutiques worldwide starting mid- September 2014. The scarves will retail for $200.00 (USD) with a percentage of the proceeds being donated directly to MAI, which currently acts as an immaterial institute, hosting live events at partner venues, presenting collaborative projects, and educating the public about long durational works through its online platform, IMMATERIAL.

Pineda Covalin designer, Cristina Pineda, is thrilled to announce the release of the Pineda Covalin limited edition Marina Abramovic scarf and the collaboration with MAI.

"I had the pleasure to meet Marina during the Pineda Covalin store opening party in New York during our celebration of International Women’s Day and the launch of our second collaboration with UN-Women,” said Pineda.

The designer expresses her respect and support of the revolutionary artist stating, “It was an honor to meet a woman filled with such artistic and human power, a woman who appreciates the true meaning of ‘simplicity’ and possesses the ability to transform the immaterial to tangible. We are proud to collaborate with Marina and celebrate her as an artist, a woman and above all, an incredible human being. Pineda Covalin is honored to work with Marina on this collaboration and support the work of the Institute."

As Abramovic’s legacy, MAI is a platform that expands the accessibility of immaterial and long durational work and creates new possibilities for collaboration among thinkers of all fields.

For more information on Pineda Covalin, please visit: Pineda Covalin US boutique locations include New York City’s SoHo (107 Mercer Street, New York, NY, 10012) and Miami, FL (3640 Main Highway Coconut Grove, Miami, FL 33133.)