Betty la fea in Paris Fashion week
Latin Times/Video Capture

The beloved cast of the iconic Colombian telenovela 'Yo soy Betty, la fea' walked the runways of Paris Fashion Week, a striking blend of fiction and fashion, creating a buzz that resonates beyond the confines of traditional television.

The event, a precursor to the highly anticipated 2024 sequel of the series on Prime Video, showcased a unique collection inspired by the show and designed by renowned Colombian designer Andrés Otálora, with a collection inspired by the crafts of the Colombian municipality of Ráquira.

Betty is coming back

Starred by Ana María Orozco and Jorge Enrique Abello, 'Yo soy Betty, la fea,' which first aired over two decades ago, has not only remained a cultural phenomenon but also continues to influence new generations.

The show's enduring appeal was evident as its stars—Julián Arango, Natalia Ramírez, and Lorna Cepeda, reprising their roles as 'Hugo Lombardi,' 'Marce,' and 'La peliteñida,' respectively — captivated the audience at Paris Fashion Week. Their participation marks a significant moment, highlighting the telenovela's lasting impact on both pop culture and the fashion world.


Los personajes de Hugo Lombardi, Patricia Fernández y Marcela Valencia, el entrañable trío antagónico de la telenovela Yo soy Betty, la fea, debutaron este martes en la semana de la moda de París para promocionar la nueva temporada que se estrenará pronto #bettylafeaaa #primevideo #bettylafea

♬ sonido original - La-Lista

The Paris show was part of the promotional kickoff for the new season of the show, set to premiere globally this year and poised to reach audiences worldwide.

This new season will reintroduce the beloved characters and the intricate world of 'Ecomoda,' the fictional fashion house where much of the original series' drama unfolded. The storyline, revolving around Beatriz Pinzón Solano and 'Don Armando,' along with the rivalries and friendships within the fashion company, has resonated with audiences around the globe, making the series one of the most successful telenovelas in history.

The original telenovela, known for its unique blend of humor, drama, and romance, is expected to evolve in the sequel, bringing new dimensions to the beloved characters while retaining the charm that made the show a global phenomenon.

The much-anticipated sequel to the iconic Colombian telenovela 'Yo soy Betty, la fea' is set to join a growing list of international movies and TV shows on Prime Video's extensive catalog. This addition marks a significant expansion of Amazon's commitment to diverse, global content, particularly highlighting its investment in Colombian productions.

'Yo soy Betty, la fea,' will be featured alongside other Colombian Amazon Originals such as 'Noticia de un Secuestro,' 'Cochina Envidia,' 'Góspel,' 'MANES,' 'Primate,' 'La Vida Después del Reality,' 'A Grito Herido,' and 'Last One Laughing Colombia' (LOL Colombia). These shows represent a rich tapestry of Colombian storytelling, showcasing the country's talent and creative vision.

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